HP Marketing Data Analyst 

Romania, Bucharest 

383114499

Marketing Data Analyst

Job Summary

In this role, you will work closely with a Senior Marketing Data Analyst to source, analyze, and visualize data from various internal teams and systems. You will transform complex datasets into easy-to-understand, actionable insights, helping our marketing team and executives make informed decisions. Your role will include collaboration with multiple teams and the ability to explain data trends, limitations, and strategic implications effectively.

Data Sourcing & Integration:

• Interface with cross-functional teams, including Measurement, Insights & Data Science, MAP market share and Category teams, Finance, Media, Customer Experience, and others, to gather relevant data.

• Combine and harmonize data from multiple sources to create comprehensive datasets for analysis.

Data Analysis & Insight Generation:

• Conduct thorough analyses to detect and interpret trends and patterns, with a focus on deriving actionable insights from performance metrics, competitive intelligence, and evolving market trends.

• Transform these insights into strategic recommendations to propel forward our marketing strategies and adapt to competitive pressures and market dynamics.

Visualization & Reporting:

• Develop and refine visualizations, dashboards, and comprehensive reports that clearly articulate complex data sets. Ensure these tools not only convey information effectively but also facilitate strategic decision-making, thereby enhancing marketing initiatives and business results.

Stakeholder Communication:

• Clearly articulate data findings, limitations, and implications to non-technical stakeholders, including marketing teams and executive leadership.

• Assist the Senior Data Analyst in preparing and delivering presentations to internal teams and executives.

Education and Experience Required:

• Four-year or Graduate Degree in Marketing, Data Analytics, Business or any other related discipline or commensurate work experience or demonstrated competence.

• 4-7 years of work experience, preferably in marketing, data analytics, market research, customer research or customer experience strategy, or a related field or an advanced degree with 3-5 years of work experience
  

Technical Skills:

• Proficiency in both Excel and Power Point, experience with data visualization in Power BI and SQL.

• Familiarity with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) is a plus.

Soft Skills:

• Strong analytical thinking and problem-solving skills.

• Clear and concise communication skills, with the ability to explain data findings to non-technical audiences.

• Attention to detail and a proactive approach to tasks.

Full time

No shift premium (Czechia)

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