Honeywell Senior Digital Marketing Specialist - Marketing Data Analyst 

Romania 

698796351

As a , you will play a pivotal role in driving data-driven decision-makingwithin our marketing organization. You will leverage your expertise in AdobeAnalytics, Glassbox, Adobe Target, Silktide, and Satmetrix to extract meaningfulinsights from large datasets and translate them into actionable recommendationsthat optimize marketing performance. .

Key responsibilities:

• Develop and maintain comprehensive data models using Adobe Analytics, Glassbox, Adobe Target, Silktide, and Satmetrix.
• Preparation of analytical reports and dashboards (including visualization) for the marketing web team.
• High experience and skill level in Microsoft Excel / Tableau / PowerBI.
• Conduct in-depth analysis of marketing data to identify trends, patterns, and opportunities.
• Analysis and identification of user behavior patterns based on product & marketing analytics and forming hypotheses for the digital marketing team based on these insights
• Create reports and presentations that communicate complex findings to stakeholders at all levels.
• Analyze campaign metrics to identify areas for improvement and make recommendations for future campaigns.
• Utilize Glassbox and Satmetrix to understand customer behavior, identify pain points, and measure customer satisfaction.
• Develop and maintain data pipelines and automation processes.
• Identify opportunities for innovation and improvement within the marketing organization.

Key requirements:

• Bachelor’s degree in marketing, analytics, statistics, or a related field.
• 5+ years of experience in a data analysis role, preferably within a marketing organization.
• Strong proficiency in Adobe Analytics, Glassbox, Adobe Target, Silktide, Satmetrix or similar tools.
• Advanced knowledge of SQL, Python, or R and PowerBI, Tableau, or Microsoft Excel.
• Excellent data visualization and storytelling skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team.
• Knowledge of statistical modeling and machine learning techniques.

We offer:

• Competitive Salary regularly increased based on your performance
• Enjoy 25 vacation days per year, plus extra days off for life's special events
• We provide meal vouchers
• Flexible benefits basket with monthly budget allocated (top up medical insurance, life insurance, pension, vacation/ cultural/ fuel vouchers)
• Medical Insurance Plan paid by the company
• Christmas and Easter bonuses
• Recognition & referral bonus programs
• Comprehensive induction, ongoing training and development to set you up for success
• In-house and external learning platforms (Udemy) to continue to expand your skills
• Work experience opportunities to help you grow your career with us
• Global employee networks to help you connect and grow
• Employee Assistance Program - Free and confidential service to help with any difficulties regarding work, life and personal or family matters
• In case of unfortunate events, we support you by offering you free days and financial support (handled on a case by case basis) or Family financial aids
• Access Integrity line - Any workplace issues or violations that need to be raised in good faith, can be communicated in a safe, private and confidential environment
• Your family is growing while working at Honeywell? We congratulate you by offering special bonuses
• Frequent Employee Engagement activities fostering an inclusive and diverse work environment
• 3 + 2 hybrid work arrangement to support your work-life balance
• Flexible working hours
• Fuel expense provided for all our employees
• Fresh fruit days in the office

If this is your dream role, then we'd love to hear from you.

• JOB ID: HRD242156
• Category: Marketing
• Location: 3 George Constantinescu,,Upground building, 5th floor (entrance A) District 2,Bucharest,BUCURESTI,020339,Romania
• Exempt