NetApp Marketing Analytics Manager 

United States, Oregon 

363329928

· Design, implement and maintain data models, dashboards and reports to track and to monitor key marketing and sales metrics
· Evaluate and optimize marketing campaign metrics based on industry best practices, providing recommendations based on performance and deep analyses to improve marketing effectiveness
· Track business level performance based on different sources and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content
· Collect, maintain and publish monthly and quarterly metrics including, web, social, database health, and funnel performance
· Identify and analyze data quality issues, and implement solutions to ensure accurate and reliable data
· Partner with Data Science and other analytics team to maintain and evolve attribution models, ensuring all touchpoints, channels and campaigns are tracking accurately from all areas of the business; own the tracking and accuracy of marketing channels and campaign attribution; analyze pipeline and revenue performance

• Own and manage website performance reporting and analysis scorecards
• Monitor key website engagement metrics to deliver insight and recommendations, including analysis of online user behavior, conversion data and user journeys
• Support ad-hoc querying and analyses to understand user behavior, investigating emerging trends and diagnose data discrepancies
• Partner closely with web team to track performance to ensure best user experience

· At least eight years of experience in marketing analytics, with strong analytical and quantitative problem-solving ability
· Deep expertise in marketing and sales funnel metrics and how to connect the dots and tell a story with data
· Highly proficient in data analysis tools, web analytics tools and advanced knowledge of Google Analytics (GA4)
· Solid understanding of data visualization tools such as Looker, PowerBI and Tableau
· Excellent communication skills, being able to extract and to communicate concise takeaways from complex data
· Ability to persistently navigate organizational challenges without losing sight of key goals
· Collaborative work ethic as partnership with stakeholders at all levels is key