Uber Paid Strategy & Investment Manager II - Mobility 

United States, West Virginia 

348781278

About the Role

While channel management experience is needed, this is not a campaign operations role. Instead, you’ll collaborate with global channel leads (SEM, Display, Social, Affiliates), as well as with Finance, Ops, and Product stakeholders, to localize our Paid media strategy, pressure-test investment plans, and guide how Paid media supports core business objectives. You’ll help evolve the global strategy by surfacing on-the-ground insights, market-specific risks, and emerging growth opportunities—ensuring our plans remain customer-obsessed and financially sound. You’ll be the main point of contact for strategic stakeholders outside our Performance Marketing org.

What You’ll Do

• Own the regional Paid media strategy across all channels, ensuring alignment with both global marketing objectives and local business realities.
• Advise business stakeholders (Finance, Ops, Product) on how Paid marketing can accelerate adoption, solve strategic problems, or support core product moments.
• Translate business and product goals into cross-channel investment plans, working closely with SEM, Social, Display, Creative, and Measurement teams to ensure flawless execution.
• Review and challenge channel-specific plans, ensuring efficiency, alignment, and that local opportunities or risks are fully considered.
• Provide strategic input to roadmap prioritization, incrementality planning, and budget allocations based on ROAS, LTV, market conditions, and product lifecycle.
• Act as a key regional voice in global forums where Paid investment frameworks, AdTech innovations, or campaign playbooks are discussed.

Basic Qualifications

• 7+ years in Performance Marketing or Growth Marketing roles, ideally with experience across multiple digital channels.
• Ability to structure and synthesize data into actionable strategy that supports executive decision-making.
• Strong understanding of ROAS-driven marketing, attribution and incrementality, and financial tradeoffs in growth strategy.
• Demonstrated success shaping Paid strategies that align with broader business or product goals—not just media KPIs.
• Comfort operating as a senior IC, with the ability to lead through influence rather than authority.
• Bachelor’s degree in Marketing, Business, Economics or equivalent experience.

Preferred Qualifications

• Exceptional communication skills, capable of building compelling narratives across technical and non-technical stakeholders.
• Familiarity with enterprise-level AdTech (MMPs, lift testing, automation platforms) and modern growth measurement frameworks.
• Experience managing or advising on large media budgets across multiple channels.
• Proven experience influencing cross-functional teams in large, matrixed organizations.

For San Francisco, CA-based roles: The base salary range for this role is USD$169,000 per year - USD$188,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .