Drive proactive outbound campaign activity into net new / Install Based contacts relevant persons in the company in order to;
Plan campaign strategy and action plan in alignment with the Sales Team & Marketing
Adopt and deploy the latest marketing tools, tailor made for the digital age
Digital and social selling skills
Deploy next generation analytics for driving more deals for SAP Sales team
Drive digital innovation for reaching target markets
Nurture and Accelerate opportunities already in pipeline with a closing date in 2+ quarters
This nurturing is proactive. Associate will partner with the Sales Representative in contacting and:
Make sure decision makers in target Company have all relevant details and messages to drive decision process.
Look for additional opportunities to further enhance contact such as digital resources or events.
Watch for any stalled pipeline and initiate recovery procedures.
Triage any opportunities that may not be ready to progress for opportunity nurture or downgrade to lead nurture process.
Meet ambitious sales- and Demand Generation targets
Be SAP’s cutting edge for driving digital transformation (100%)
CAMPAIGN EXECUTION & LEAD MANAGEMENT
Assist in planning calls and outbound activities to generate Opportunities using the most efficient means, in collaboration with the Field Marketing, Solution Specialists, Sales Management
Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions,etc.) as agreed with management
Pass qualified leads to Inside Sales resource for sales stage execution
Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports
OPPORTUNITY AND LEAD NURTURING
Support follow up on aging/stagnant leads and help to identify opportunities to re-energize back into an active sales cycles
Plan call and e-mail activities in close alignment with Sales for most efficient opportunity acceleration
Drive ongoing nurturing of opportunities expected to enter active sales cycles in 6-12 months out as agreed with management
Data entry in the CRM system
Document all the campaign execution and lead/opportunity management activities using the adequate systems correctly, work together with manager/expert as necessary
WORK EXPERIENCE:
Not more than 2 years’ relevant experience in Demand Generation, Operation or Sales support
Effective delivery of analysis results with data Visualization skills
Basic understanding and utilization of Text Mining
High volume activity working environments, involving phone and a CRM / contact management system