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Gong Vice President Product Marketing United States, Utah, Salt Lake City 341902701
25.06.2024
RESPONSIBILITIES
- Strategic business planning, including understanding TAM, target markets, business opportunities, and developing go-to-market strategies
- Strategic Narrative, Messaging and Positioning: craft and optimize positioning and messaging (including market, company, platform, product, and competitive positioning) to equip sales teams to close deals, support successful product launches, and deploy through all market-facing communication touch points (website, sales messages, SDR, content, etc.)
- Deep Product Expertise: foster a meaningful relationship with Product leadership; maintain a deep understanding of our current product and product plans; lead the creation, design, and enablement of our product demos; and ensure that all PMM work is guided with intimate knowledge of our products
- Sales & CS Enablement: equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, increasing ACV
- Pricing & Packaging: optimizing pricing and packaging for differing segments to maximize revenue and profitability and increase deal size
- Analyst Relations: lead our AR program including a deep-dive product demos, a deep understanding of our industry landscape and how we differentiate, and advance our category design and leadership
- Content Strategy: work with our Corporate Communication and Content teams to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision
- Thought Leadership: build event presentations, write compelling articles, and brief decision makers, all in an effort to solidify our position as the thought leader in Revenue Intelligence
- Partner Enablement: ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling Gong
- Competitive Landscape: gather, analyze, and respond to competitive intelligence, including win/loss analysis, in a timely manner that keeps our customer-facing teams confident and educated on how to articulate how Gong is better and why we’re winning
- 15+ years of product marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on compelling, differentiated, and provocative messaging and positioning
- Proven success building, developing and leading PMM teams of 50 or more
- Ideally, experience at a company with ARR > $500M
- Passionate about providing an exceptional customer experience
- Creative, resourceful, detail-oriented, and well-organized
- A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment
- A self-driven, high energy leader with excellent cross functional collaboration skills
- Someone who flourishes when given responsibility and a sense of ownership
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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