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Facebook Product Marketing Manager United States, California 339067093
17.04.2025
The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have cross-functional collaboration, analytical, and communication skills, as well as the capacity to manage multiple concurrent projects and handle ambiguity.
Product Marketing Manager Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
- Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
- Coordinate cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
- Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
- Own go-to-market strategy for a portfolio of products and solutions by coordinating with cross-functional teams to develop client communications, product documentation, and positioning
- Coordinate successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
Minimum Qualifications
- 5+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting
- Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
- Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Communication experience that is effective with technical, business, and external stakeholders
- Bachelor's Degree in Business, Marketing or Creative discipline
Preferred Qualifications
- MBA or other relevant advanced degree
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
- Experience coordinating go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative
- Experience in the advertising/marketing space with online media related products
About Meta
$128,000/year to $186,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.
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