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Applied Materials Product Marketing IV - B4 United States, California 338716113
Product Marketing IV - (B4)
Key Responsibilities
Oversees the strategy, development, and performance of a product line. Responsible for defining the vision, goals, and roadmap for the product line, and aligning them with the overall business objectives and customer needs.
Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Recommends investment decisions for new product development
Conducts complex competitive analysis for specific products or product lines.
Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
Understands technical and business environments. Assists with the development of strategies to meet business objectives
Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
Manages release of complex products through the end of their product life cycle
Functional Knowledge
- Demonstrates depth and/or breadth of expertise in own specialized discipline or field
Business Expertise
- Interprets internal/external business challenges and recommends best practices to improve products, processes or services
Leadership
- May lead functional teams or projects with moderate resource requirements, risk, and/or complexity
Problem Solving
- Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions
Impact
- Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies
Interpersonal Skills
- Communicates difficult concepts and negotiates with others to adopt a different point of view
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