Samsung Samsung Digital Health - Senior Product Marketing Manager 

United States, California, Mountain View 

328367028

Market Strategy Development:

• Lead the creation and execution of data-driven go-to-market strategies for new product launches and feature updates, ensuring alignment with business goals and brand messaging.

• Conduct in-depth market research to understand consumer trends, pain points, and competitive landscape in the digital health industry.

Product Positioning & Messaging:

• Develop clear and compelling product positioning, messaging frameworks, and value propositions that differentiate our products in the consumer health market.

• Collaborate with product management and engineering teams to distill complex product features into benefits-focused messaging that resonates with target audiences.

Cross-Functional Collaboration:

• Collaborate and coordinate with global and other internal stakeholders in marketing to ensure alignment between product offerings, US market customer needs, and overall marketing strategy.

• Work closely with content, design teams to ensure consistent brand messaging and an integrated channel approach.

Campaign & Content Strategy:

• Lead end-to-end marketing campaigns to drive awareness, acquisition, and engagement across digital channels

• Develop a rich content calendar that includes product collateral, case studies, webinars, blogs, videos, and educational resources to engage users and showcase product benefits.

Customer Insights & Persona Development:

• Gather customer and market insights to inform product roadmap decisions and to guide marketing and content strategies.

Performance Tracking & Optimization:

• Define and track key performance metrics (KPIs) for all product marketing initiatives, ensuring they align with business goals and deliver measurable impact.

• Conduct post-launch evaluations and continuously optimize strategies based on performance data and consumer feedback.

Candidate Characteristics

• Passionate about improving health and healthcare transformation, creating great customer experiences, and solving problems

• Highly motivated and self-driven

• Organized, detailed, goal-driven, achievement oriented with a problem-solving mindset

• High EQ and empathy skills with the ability to “read the room” in new and unfamiliar environments

• Ability to quickly identify win-win opportunities, understand needs and priorities of different stakeholders, manage expectations, deescalate challenging dynamics with a view of short and long-term aims

• Highly collaborative with an approach and ability to manage multiple internal and external stakeholders towards a shared goal.

• Exceptional communication skills

• Able to function independently while coordinating closely with the larger team

• Able to think strategically and tactically

• Thrives in a highly dynamic and changing work environment

Qualifications/Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field. Master’s degree or MBA is a plus.

• 7+ years of experience in product marketing or related roles, ideally within consumer health, digital health, or technology products.

• Proven experience in go-to-market planning and execution for consumer-focused health and health care applications

• Familiarity with digital marketing tactics, including SEO, SEM, social media, and email marketing.

• Proficiency with marketing and analytics tools

• Excellent written & oral communication skills with a proven ability to provide clarity in complex situations

• Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Ability to work independently, quickly, and thoroughly to prioritize and complete tasks and meet deadlines