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Facebook Marketing Science Partner United States, California, Los Angeles 32528288
17.07.2024
Driving good measurement with clients will require designing tests and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media.
Marketing Science Partner Responsibilities
- Manage a complex set of client relationships across Retail, e-Commerce, and Entertainment industries.
- Work with clients to build and operationalize measurement strategies, including measurement product adoption, learning agendas, and experiments that drive performance improvements and uncover best practices.
- Innovate and drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.
- Design tests to measure the effectiveness of various media and to showcase the power of good measurement using client data and Meta or third-party technology tools.
- Conduct in-depth custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques to understand the relative impact of different marketing strategies across different media channels.
- Communicate complex research results, insights, and recommendations with a diverse set of technical and non-technical stakeholders with varying levels of seniority.
- Provide feedback to and collaborate with Product, Business Engineering, and Partnership to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.
- Partner closely with cross-functional partners such as Sales, Product, Data Science, Creative Shop, Business Engineering, etc.
Minimum Qualifications
- Bachelor’s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar.
- 5yrs+ consulting, research or analytics research experience and experience using data and numbers to formulate insights.
- Experience analyzing and manipulating data sets to identify patterns and provide client insights.
- Knowledge of advertising measurement methods and technologies.
- Client-facing experience, including experience driving change through adoption of new products or research methods.
- Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at senior levels.
- Experience analyzing and manipulating data sets using R, Python, SQL and etc. and applying statistics where appropriate to understand patterns and provide insights.
- Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs and etc.
- Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or eq uivalent practical experience. Degree must be completed prior to joining Meta.
Preferred Qualifications
- Direct experience with direct response attribution measurement methodologies, tools and data sets.
- Experience in Entertainment, retail and/or eCommerce industry is an asset.
- Experience working with or in support of diverse communities.
Data Center
About Meta
$95,000/year to $149,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.
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