Airbnb Host Communications Strategy Lead 

United States 

309849483

Primary Responsibilities :

• Own positioning and launch communications plans for new features, products and corporate/community updates.
• Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
• Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
• Identify key audiences and segments to focus on, and build plans that support these goals.
• Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making.
• Develop proactive and reactive communications plans.
• Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
• Champion the community and user in all decisions.
• Oversee creative collaboration between product design, content strategy, community and marketing teams.
• Serve as both an individual contributor and a cross-functional leader.

Your Expertise:

• 10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus.
• Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must.
• Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives.
• Writing samples and/or a portfolio of work to share.
• Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams.
• Experience managing through cross functional teams.
• Versed in product strategy, design and development principles and processes.
• Managed creative agencies and led creative production.
• Conducted, synthesized and applied user insights, research and testing to marketing strategy.
• Passion for Airbnb.