Citi Group VP Strategic Initiatives - Existing Customer Marketing 

United States, Illinois 

294771719

Responsibilities

• Lead transformational strategies to consistently improve the ECM Marketing function, touching on best practices, competitive views and deep insight into customers.
• Shape analysis of markets, competitors and customers using internal and external resources for strategies to identify areas of opportunity throughout the organization.
• Drive initiatives that cross all areas of ECM Marketing and deliver transformation – these will include supporting the multi-year plan for “real-time” marketing, working to help design and execute Digital Marketing strategies across the Bank and leading journey mapping for different customer segments.
• Pinpoint key trends or conclusions from data and translate to actionable insights.
• Partner closely with product and functional teams to define strategic approach, shape solutions, and develop and coordinate an implementation plan of proposed solutions.
• Build senior leadership presentations, telling a cohesive story of the problem, analysis, insights, solutions and execution plan.

Qualifications

• 6 - 10 years of working experience in similar roles.
• Strong background in business and marketing strategy, having developed strategies “from the ground up” using frameworks, data and competitive and customer insights.
• Excellent communication skills, with ability to partner effectively with various seniority levels within the organization and influence key decisions.
• Significant experience in developing executive level presentations to highlight Marketing strategies and deliverables; able to structure and execute presentations with limited direction.
• Outstanding analytical and quantitative capabilities; history of academic and professional excellence and achievement
• Advanced MS Excel and PowerPoint skills
• Attention to detail with emphasis on accuracy and quality.
• Strong analytical, logical reasoning, and problem-solving skills required.
• Comfortable in ambiguous situations, self-starter and self-learner
• Ability to synthesize information, prioritize business goals and drive results with a high sense of urgency.
• Organizationally savvy; understands systems, management processes, knows where to go for information and how to interpret.
• Collaborative work style; effectively interacts with partners across organizationalboundaries/hierarchies.Leadership presence: commands respect and will earn trust of senior leaders.
• Highly motivated and with enthusiasm for Financial Services industry and desire to master the business.

Education

• Bachelor’s degree required; Master’s degree preferred.

Anticipated Posting Close Date:

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