Fireblocks Senior Director Product Marketing 

United States, New York, New York 

29122591

• Refining Fireblocks’ understanding of customer requirements, behaviours and ecosystem to identify market opportunities, and customer demand.
• Establishing and iterating on coherent, compelling, and consistent messaging that articulates Fireblocks’ value and competitive distinction.
• Providing input and strategy into product roadmap and pricing.
• Defining the team's strategy, budget, hiring and OKR's.
• Driving a go-to-market launch strategy for new products, capabilities, and solutions with precision and effectiveness.
• Developing and training our global sales teams with a nuanced approach to regional, segment, persona, and product use case requirements.
• Developing enablement content and strategy, including case studies, videos, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally
• Uncovering new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends.
• Keeping your finger on the pulse of blockchain and digital assets/crypto as it relates to capital markets, traditional banking & financial services, digital banking, and payments.

• 12+ years experience in B2B SaaS product marketing, strong preference to FinServ and FinTech
• 2 - 3 years crypto or blockchain industry experience
• A great writer and storyteller, that creates meaningful content aligned to our company objectives.
• Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed.
• Willingness to roll your sleeves up, be hands-on and lead by example.
• Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
• Proven track record of successfully simplifying, elevating, and magnifying platforms in a complex ecosystem.
• Extensive experience driving high impact cross-functional marketing campaigns.
• A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them.
• Must be comfortable with a continuous deployment process.
• Understand segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging.
• We’d love for you to have financial services, fintech, blockchain, cybersecurity or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees.

For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is 227,000-298,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.