F5 Demand Generation Marketing Manager – Webinars 

United States, Washington, Seattle 

289565441

As the Demand Generation Marketing Manager for webinars, you willbe responsible forprogram, setting global standards for execution and development. You will drive strategic planning, ensure seamless execution, and provide reporting/analytics for ongoing optimization of F5

Responsibilities:

• Experiment with new and alternative ways toleveragewebinarcampaigns to achieve overall marketingobjectivesand goals.
• Utilize data and analysis to make informeddecisions to build better campaigns.
• Oversee the strategy and development of promotional and targeted webinarcampaigns to support growth and retention goals.
• Collaborate with field, integrated marketing, product marketing, and other global teams to bring F5’s message to market via informative and engaging webinars.
• Demonstrate exceptional project management and organizational skills; handle multiple projects simultaneously and manage complex processes.
• Write compelling and engaging copyforwebinarinvitations, ensuring high registration and attendance rates.
• Develop schedules, arrange speakers, facilitatelive sessions, and manage the on-demand library.
• Publish content forF5’s on-demand programs,leveragingplatform tools tooptimizecampaign performance and increase audience engagement.
• Advocate for informative and compelling content to elevate the webinarviewing experience and boost registrations and conversions.
• Establish and adhere to a webinarintake process that provides a standardized approach to adding webinars to the calendar, fully aligned with GTM priorities.
• Monitor, measure, and report webinarperformance against business goals, delivering weekly briefs to marketing and sales leadership based on agreed-upon KPIs, including registration numbers, attendance rate, audience engagement, and audience makeup.
• Set standardized webinarpractices to be carried to other regions around the globe.
• Become the resident expert on all F5’s webinarplatforms, tools, and production techniques, working with internal teams and external partners to execute professional-quality webinars.
• Research and outline information to include in outreach campaign kits designed to inform BDRs and account managers; keep kits organized and updated.
• Foster and support a data-driven culture where decisions are supported by market trends, research, testing, and analysis.
• Support other demand generation key initiatives as needed.

Experience:

• BA degree or relevant demand generation experience
• Proven experience developing far-reaching global webinars that deliver enterprise-level qualified leads.
• 5+ years of experience in demand generation, with a strong focus onwebinarmarketing.
• Experience withwebinarplatforms (On24,BrightTalk, etc.).
• Strong project management skills; ability to manage and accelerate multiple projects simultaneously.
• Experience with Tableau or other data visualization software is a plus.
• Excellent written and communication skills.
• Solid analytical background and mindset.
• Familiarity with Marketo or other marketing automation platforms is a plus.
• Ability to perform in a fast-paced and changing environment with minimal direction and supervision.