Vimeo Demand Generation Marketing Specialist 

United Kingdom, England, London 

685214016

Campaign Execution

• Support and execute integrated marketing campaigns across various channels (webinars, events, content syndication, 3rd party media etc.) with a focus on EMEA
• Collaborate with digital and localisation teams to launch regional campaign assets that resonate with target audiences
• Manage campaign timelines, ensuring projects are delivered on time and on budget

Events support

• Lead the research and execution of regional events; support in executing trade shows and conferences
• Support event logistics, from budgeting and vendor management to post-event analysis and follow-ups

Sales & Marketing Alignment

• Work closely with EMEA sales teams to ensure marketing campaigns support their goals and provide them with qualified leads, MQLs and pipeline
• Develop and maintain sales enablement materials to equip sales teams with relevant resources (i.e. campaign briefings, promotional assets, follow-up sequences, reports)

Performance Analysis & Optimisation

• Monitor and analyse campaign performance, identifying areas for improvement and optimisation; work closely with marketing operations to improve internal processes
• Leverage marketing automation and analytics tools (i.e. Tableau, Salesforce) to track key metrics (i.e., lead generation, conversion rates, pipeline influence)

Professional self-growth

• Stay abreast of industry best practices and emerging trends in demand generation and field marketing
• Seek opportunities to improve skills and knowledge through training, conferences, and self-learning

Qualifications

2-3 years of experience in B2B demand generation marketing, preferably in a SaaS environment. International experience is preferred, knowledge of the German and/or Nordic markets is a strong advantage.

Skills

• Experienced in executing demand generation campaigns at high pace
• Highly organised and detail-oriented, with the ability to manage multiple projects simultaneously
• Strong analytical skills and experience with campaign reporting and analysis
• Fluency with marketing automation, CRM, Outreach, webinar tools, and analytics tools
• Strong understanding of lead nurturing, lead scoring, and demand generation principles
• Excellent communication, writing, and presentation skills
• A passion for video marketing
• A collaborative and team-oriented approach
• Ability to communicate in another European language is a strong plus

Bonus points (nice skills to have, but not needed):

• Experience with video technology is a substantial plus