Citi Group SVP Cards Direct Mail Acquisitions Business Analytics Group Manager Hybrid 

United States, District of Columbia, Washington 

286588131

will bring data and analytics to provide insights for advancing the marketing investment optimization across products, channels, and programs.

Key Responsibilities:

• Lead product, channel and offer decisioning and optimization for credit card acquisitions
• Enhance analytics sophistication in Direct Mail channel to determine lead product, offer, contact strategy through targeting, test and learn.
• Lead cross channel marketing investment optimization through cross channel synergies and drive marketing efficiencies.
• Identify opportunities to enhance Value generated and drive growth from operating decisions and articulate incremental P&L impact
• Lead the analytics to deliver profitability and returns KPIs from granular optimization strategies. Be accountable to articulate P&L impact from performance drivers and conduct finance outcome forecasting and tracking
• End to end project management to develop strategy, build consensus across cross functional stakeholders and implement recommendations
• Collaborate with internal modeling, analytics team. Build cross functional partnerships with key stakeholders in Marketing, Product, Finance, Risk organization
• Be accountable for audit and control requirements

Qualifications:

• Graduate level degree preferred with background in Statistics, Economics, Business, Operations Research or similar discipline.
• 10+ years working experience in a quantitative field, Financial/Credit Card industry preferred
• Expert proficiency with Credit Card P&L drivers, direct mail acquisitions and knowledge of financial forecasting
• Strong understanding of the consumer lending market, customer life cycle, and P&L.
• Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data
• Working experience with credit bureaus, and targeting prospects as segment of one.
• Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights.
• Demonstrated ability to drive changes and innovation
• Experience working with diverse cross-functional teams
• Strong written and verbal communication/presentation skills
• Firsthand working experience with implementing targeting solutions. Experience working with legal, fair lending and audit teams.

Anticipated Posting Close Date:

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