Ford Senior CRM & Digital Campaign Strategist 

United Kingdom, England 

284118222

Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, products and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, offering a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers’ businesses thrive today and into new era of electrification. The Ford Pro ecosystem includes Vehicles, Charging, Finance, Servicing and Intelligence (Telematics/Data).

We are looking for a talented individual to join the Ford Pro EU CRM team, as part of the wider Ford Pro Digital Marketing function. The focus of the role will be to help drive the organisation towards a digital first, omni-channel customer experience for all stakeholders of Ford Pro.

The key responsibilities of the Senior CRM & Digital Campaign Strategist will be to develop, deploy and optimise Ford Pro campaigns, supporting customer lifecycles, key product launches/promotions across the five pillars of Ford Pro and to support EU market teams in deploying tactical campaigns to help meet local and central targets.