Manager Alliance Partners
: Emerging Markets Central
: Wholesale
Direct Reporting Line: Senior Manager Alliance Partners
:
: GCC, KSA
Location:Riyadh, KSA
:
- To drive profitable and sustainable market share growth within assigned Alliance Partners and all targeted product categories and concepts while respecting the adidas Group brand image
- To drive sell through within assigned Alliance Partner area
- To passionately support the KAM organization in identifying, developing and implementing strategies for the profitable growth of the adidas Group Brands
Key Responsibilities:
- To represent the assigned account(s) and category(s) internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
- To Execute the GTM (Go to Market) Strategy for the Alliance Partners and play a major role for the WHS excellence in GCC Markets
- To develop and implement the overall strategy for the account portfolio based on global and Market strategies jointly with the Senior KAM and get sign off from Director KA
- To ensure the KA organization is applying available adidas Group standards and best practices in daily work
- To ensure the best possible Net Sales result by setting clear targets and action points; constant tracking of results; analysis of risks & new business opportunities
- Build Strategic Account Plans and Account Marketing Plans and present to Senior Manager Alliance
- To measure progress on defined KPIs and monitor all reports
- To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions
- To manage the account during sell-in meetings (range presentation) in collaboration with Brand and agree on sell-out support to grow the accounts
- To monitor sell-out and the order book continuously and ensure on-time deliveries and proper replenishment; make sure that account marketing activation is linked for better sell-out instore
- To formulate trade investments (TI) and discuss accordingly with the accounts; and frequent tracking of performance against different TI buckets.
- Make recommendations to the Alliance Partner Senior manager and Director on commercial opportunities at Market level on factual analysis, trends and needs
- Sales Data analysis, sell through, product replenishment, comp growth, store by store analysis where relevant
- Adhere to Global standards in collaboration with relevant support functions, customer service, trade marketing, account marketing, visual merchandising, training, and other related activities, and monitor/evaluate established processes to guarantee full compliance
- To visit customers and relevant markets/doors/.Com sites, regularly respecting the store visit checklist/guidelines and conducting the store audits, ensuring continuous improvement of the store/site audit results
- To ensure customer compliance with wholesale agreements
Key Relationships:
- Emerging Markets:Centre of Excellence (CoE) Wholesale
- Market:
Authorities:
- Responsible for the commercial success (sales) of assigned accounts
- Responsible for Key Account Minimum Standards i.e. AFB, order process management, financial reporting and KPI monitoring
- Responsible internally as the ‘ambassador’ for assigned accounts
KPI’s
- Net Sales
- Standard Margin
- Profitability
- OB Conversion
- SWB & MWB
- Range Efficiency
- Sell out
- Market Share
:
- Analytics: ability to analyse data to improve strategic decision making and implementation
- Proven experience in Planning, Selling and Negotiating
- Strong communication skills written, oral and presentation
- Strong cross functional experience across marketing and sales
- Strong understanding of the GCC Retail landscape
- Strategy: ability to understand and implement strategy
Requisite Education and Experience / Minimum Qualifications:
- University degree relevant to industry experience
- Minimum 4 years of sales experience within large sales organizations, in sports/ /fashion or FMCG
- Exposure: Sports, Marketing, Supply Chain
- IT skills: Advanced MS Office Skills