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Elastic Marketing Architecture Program Manager United States 275708289
- Collaborate closely with marketing and sales partners and technical teams to gather detailed business requirements and deliver automated, scalable solutions to optimize marketing architecture and lead management processes.
- Lead the design and implementation of marketing technology infrastructure, ensuring seamless integration and optimal performance of web chat tools, marketing forms, list imports and other lead acquisition channels.
- Develop and maintain marketing program templates to standardize processes and improve operational efficiency.
- Assist in designing and implementing lead scoring models and interesting moments within the marketing automation platform.
- Monitor and analyze key performance metrics to drive operational efficiencies and make recommendations for continuous improvement.
- Conduct requirements interviews to uncover underlying problems and prepare detailed recommendations for lead management process and system improvements.
- Coordinate the integration of marketing automation platforms with our CRM, CMS, and other marketing platforms; ensuring accurate data mapping, attribution, and documentation.
- Help develop and implement the data management strategy for marketing, including data enrichment via third-party tools, normalization, and overall hygiene of the database to improve lead flow and targeting.
- Perform regular audits and maintain integrity of lead scoring and demand integration lead flow.
- Maintain, evaluate, and enhance global form and list import strategy and opt-in compliance framework for scalability, accuracy, and to improve lead generation engagements on elastic.co.
- Prepare visual diagrams of system architecture, functionality, and process flows.
- 3+ years of relevant experience, ideal candidate will have Demand Generation and Marketing Operations experience.
- Deep knowledge and hands-on experience with marketing automation software and integrations (Marketo preferred).
- Salesforce experience
- Proven technical knowledge of marketing technology, demand generation, and lead management processes.
- Demonstrable experience implementing complex technical projects.
- Commitment to rigor and execution and the ability to hold yourself accountable for deliverables.
- Good interpersonal and communication skills with the ability to adjust the level of detail depending on the audience.
- Data-driven decision-making using data available or defining new processes to capture data needed to drive logical decisions.
- Undergraduate degree in marketing, computer science, or related field.
- Comfortable working on a fully distributed team
- Prior experience in high-tech
Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
These ranges representthe lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Applicants have rights under Federal Employment Laws, view posters linked below:Poster and (Poster)
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