PayPal Product Marketing Manager Loyalty Systems & Process 

United States, California, San Jose 

267803966

Essential Responsibilities:

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

This role will report to the Director of Loyalty Product Marketing and work closely with cross-functional teams to establish scalable, repeatable frameworks that drive excellence across all PMM disciplines. You'll be the architect of our PMM operational excellence, with primary focus on our Loyalty Program while building frameworks that can scale across our entire PMM organization - from insights and market research through brand positioning, value proposition development, product toolkits that scale globally, launch execution, and ongoing optimization.

You'll be the foundational contributor who shapes how our Product Marketing organization operates for years to come. Your frameworks will enable scalable launches, better cross-team alignment, and more measurable success across our Loyalty Program and beyond. This is a rare opportunity to build something from scratch and see your operational foundation scale across a growing PMM organization.

Operational Framework Development

• Develop end-to-end operational frameworks spanning the complete PMM function - from insights and market research through brand positioning, value proposition development, product toolkit creation, launch execution, and sustain/grow initiatives

• Create intake and prioritization frameworks for marketing requests across the complete product lifecycle

• Establish cross-functional handoff protocols and accountability frameworks from insights gathering through post-launch optimization

• Build scalable processes and establish rhythm of business for Loyalty Program initiatives, with frameworks designed to replicate across the broader PMM organization

Process Standardization & Documentation

• Standardize documentation, campaign briefs, launch checklists, and reporting dashboards to improve efficiency and cross-team alignment

• Build comprehensive campaign brief templates with required inputs/outputs for different initiative types

• Create standardized launch playbooks for various product/feature categories that enable scalable launches and position PMM as orchestrators of cross-functional execution

• Develop messaging framework templates and competitive positioning guides

• Establish project management protocols and status reporting systems

Measurement & Analytics Partnership

• Partner with internal analytics teams to establish consistent PMM measurement frameworks that track marketing effectiveness across the product lifecycle

• Define key PMM metrics and KPIs in collaboration with analytics, ensuring alignment on success metrics for different types of initiatives

Process Optimization & Automation

• Champion operational best practices within PMM, ensuring new initiatives are set up for scalability and measurable success

• Design processes that work for both individual product launches and coordinated multi-product campaigns

• Identify and implement AI tools and automation solutions to reduce manual operational overhead and enable teams to focus on strategic work

• Establish quality assurance protocols to maintain consistency across all PMM deliverables

Required Qualifications:

• 8-10 years of experience in product marketing, marketing operations, or similar cross-functional role

• Deep understanding of the PMM role across the entire product lifecycle - from market research and positioning through launch execution and optimization

• Knowledge of AI tools and automation solutions that can streamline PMM workflows and reduce manual tasks

• Experience working in ambiguous environments while bringing structure and repeatability

• Proficiency with project management tools

• Familiarity with analytics platforms and dashboard creation

• Understanding of A/B testing and experimentation frameworks

Core Competencies

• Systems Thinking: Ability to design scalable processes that work across different product types, markets, and team sizes

• Cross-Functional Collaboration: Strong track record partnering with Product, Analytics, Engineering, and other marketing functions

• Process Design: Expert at creating documentation, templates, and workflows that teams use and find valuable

• Data Partnership: Experience working with analytics teams to define measurement strategies and reporting frameworks

• Change Management: Skilled at implementing new processes and driving adoption across teams

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $100,500 to $173,250

Our Benefits:

Any general requests for consideration of your skills, please