PayPal Director Product Marketing - Loyalty 

France, Auvergne-Rhône-Alpes 

778734273

Essential Responsibilities:

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Expected Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

• Functional Strategy & Direction: Develop comprehensive loyalty product marketing strategy that translates into operational plans across multiple markets. Establish long-range strategic plans and measurable goals for the loyalty product marketing team.
• Team Leadership & Organization : Lead and develop a team of Senior Managers and Product Marketing Managers. Build team processes for scaling across markets and prepare talent for future leadership roles.
• Product Positioning & Strategy : Develop clear, differentiated positioning for PayPal's loyalty offerings, grounded in deep customer insight and competitive analysis. Drive product vision and influence roadmap decisions across PayPal's loyalty portfolio.
• Customer & Market Insights : Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement.
• Cross-Functional Leadership : Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs. Serve as senior advisor to executive stakeholders on loyalty strategy and performance.
• Go-to-Market Strategy : Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns to drive awareness, consideration, adoption, and growth across multiple markets.
• Market Expansion Leadership : Lead complex market expansion projects, developing localization strategies and adapting customer approaches for international markets.
• Performance & Optimization : Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights to optimize product positioning and campaigns and inform future product marketing strategies. Lead post-mortem analyses and learning agendas.
• Creative Excellence: Work with Marketing and Creative counterparts to uphold creative excellence and consistent voice of consumer throughout campaigns.
• Stakeholder Management : Effectively engage senior stakeholders across the company, providing strategic updates and recommendations while quickly escalating and resolving complex challenges.

Required Qualifications

• 15+ years of product marketing experience with 6+ years in management roles leading teams and complex initiatives
• Deep loyalty or subscription program expertise with proven track record scaling loyalty, subscription services, retention, or membership programs across multiple markets
• Strong strategic product marketing experience with demonstrated ability to influence product roadmap through customer insights, competitive intelligence, and market research
• Full product lifecycle experience with demonstrated success from product ideation and development through launch, growth, and optimization phases across multiple markets
• Team leadership and development skills with proven ability to build and manage high-performing product marketing teams including Senior Managers and individual contributors
• Strategic thinking and execution with experience developing long-range plans, establishing measurable goals, and influencing senior stakeholders to drive business alignment
• Customer segmentation expertise with proven ability to identify different customer groups and develop targeted product marketing strategies for each segment
• International product marketing experience with understanding of market expansion, localization needs, and adapting customer approaches for different markets
• Complex program management skills for coordinating multi-market initiatives and cross-functional strategic projects
• Strong technology and data skills with ability to drive adoption of new tools and make decisions based on data analysis

Preferred Qualifications

• MBA or advanced degree in Marketing/Business
• Experience with emerging markets or new geographic expansion
• Experience in fintech, payments, or financial services

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $152,500 to $262,350

Our Benefits:

Any general requests for consideration of your skills, please