As our Senior Marketing Operations Manager, you will beresponsible for overseeing BDR operations and the technical aspects of marketing operations, including the implementation, strategic management, and optimization of marketing and BDR technology systems and processes. This role will play a crucial part in aligning our marketing strategies with the BDR organization’s goals and objectives by ensuring wehave the systems, processes, and people in place to hit and exceed global targets.
WHAT YOU’LL DO
- Partner with the BDR organization onstrategic projects that impact the BDR org, such as migrating to a new territory model or rolling out new BDR segments and teams.
- Oversee lead lifecycle, scoring, and GDPR compliance across marketing and BDRs, and manage orchestrations in accompanying technologies, like Marketo, Salesforce, and OpenPrise.
- Collaborate with cross-functional teams including marketing, sales, IT, and revenue ops to align marketing initiatives and technologies with business objectives and priorities.
- Optimize lead scoring workflows and processes to streamline operations, improve productivity across BDRs and marketing, and maximize ROI.
- Investigate, diagnose, and solve roadblocks that prevent BDRs from working accounts effectively.
- Run analysis on BDR compensation, target achievement, and incentive plans, and work with sales leadership, finance, and legal to get the plans approved.
- Run bi-weekly leadership meetings between marketing and BDRs to create alignment between the two organizations and ensure goals and objectives are being met.
- Troubleshoot and identify issues and patterns with lead distribution and scoring to determine ways to adjust our models to meet business objectives.
- Drive continuous improvement initiatives to optimize marketing processes, workflows, and data management practices.
WHAT YOU’LL BRING
- You have 6-8 years of experience in marketing operations, revenue operations, BDR operations, or similar roles
- You’re knowledgeable of all facets of the MarTech stack for typical B2B tech companies
- You’re analytical and have experience scaling systems across marketing and sales
- You’re an excellent communicator and collaborator at all levels of an organization
- You’re a self-starter who thrives in a fast-paced, high-growth start-up environment
