SAP Product Marketing Specialist - Data & Analytics 

United States, New York, New York 

262468508

Product Marketing Specialist – Data & Analytics

This role reports to the VP of Data & Analytics Product Marketing.

RESPONSIBILITIES

• Customer Journey: Work with stakeholders across Integrated Marketing and Product Management to create a customer journey that drives awareness, thought leadership, and adoption of implementing analytics for key use cases for business users and line-of-business leaders (finance, HR, procurement, etc.).
• Content: Create compelling product messaging and content that is used for web strategy and customer-facing assets such as presentations, whitepapers, and eBooks.
• Marketing Launches: Lead the planning for feature launches including writing blogs, social media content, infographics, and customer-facing presentations.
• Project Management: Be the glue that brings together multiple stakeholders across Sales, Product Management, and Communications to ensure that key deliverables are finalized on time and have input from main subject matter experts—including yourself.

REQUIREMENTS

• Bachelor’s degree (or equivalent) in marketing, technology, and/or business field
• Fundamental understanding of data and analytics
• Basic knowledge of analytics/dashboard tools (e.g. SAP Analytics Cloud)
• Basic knowledge of product marketing
• Bonus for previous experience using dashboard tools for reporting

A colleague starting in this role can be described as the following:

• Natural desire to build strong relationships with customers, partners, and colleagues
• Team player mindset with a desire “to win”
• A balanced analytical, creative, and innovative thinker
• Strong communication skills: verbal, written, digital, and interpersonal
• Proficient presentation and social media content designer
• Bold public speaker - both in-person and virtual
• Exceptional organizational and project management skills

We win with inclusion

Manhattan
New York City