Microsoft Director Growth Marketing 

Taiwan, Taoyuan City 

249900631

Consumer Sales Organization (CSO)Devices & Creativity

Digital Direct Salesis responsible forcreate atrusted online destination forConsumers andto discover,within DDSis responsible freaching andthrough marketing moments and digitalgrowth andto nurture,and re-engage. They develop strategicretail marketing plans to generate traffic by engaging with current fans

As theDirector, Growth Marketing, you will play a crucial strategic role in thedigital marketing channels, inform planning, and align marketing efforts with the organization's broader business goals. You will lead a team focused on traffic, marketing effectiveness, and investment planning. You will overseeTraffic, Acquisition andOrganic Marketing. In collaboration with the Data Performance Management team, you will analyze channel performance, measure effectiveness, provide insights and recommendations tooptimize impact and inform key performance discussions. Additionally, you will centralize global strategic partnerships and joint co-marketing initiatives, uncovering new marketing opportunities with partners internally across the Microsoft ecosystem and externally with trusted partners. Furthermore, you will develop andoptimize organic traffic strategies through content, site optimizations, and improving discoverability, with a primary focus on enhancing, rankings, and engagement in search engines.

Required/Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.
• 3+ years' experience of outbound channel level performance measurement, including marketing effectiveness, attribution and impact.

Additional or Preferred Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
  • OR equivalent experience.
• 3+ years people management experience.
• Ability to deep dive into specific business areas or customer experiences and insights and develop recommendations for optimizations and new opportunities
• Influence up, across teams, and effectively make decisions at all levels.
• Manage multiple projects simultaneously and prioritize tasks effectively.
• Analytical and problem-solving skills.
• Knowledge of market and industry trends, as well as customer feedback and product metrics.
• Project/vendor management experience.
• Experience working in a large, global organization with a disparate group of stakeholders and partnering with marketing teams, data analysts and regional field leaders.
• Proficient in Microsoft Office: Outlook, Excel, PowerPoint, Word.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Microsoft will accept applications for the role until May 13, 2025.

Strategic Leadership

• Design and execute marketing strategies aimed at driving business growth, generating traffic, and optimizing marketing channels and investments.
• Lead key strategic projects to improve business and marketing results and identify new growth opportunities.

:

• Lead, coach, and develop a team of high-performing individuals who manage growth marketing and marketing channel performance, including SEO, paid media and partnership marketing
• Collaborate withcross-functional teams to integrate marketing strategies with broader business and revenue objectives and optimize regional plans with global market leads.
• Guide teams in managing multiple projects simultaneously, prioritizing workload, and identifying efficiency improvements through AI and automation.

Traffic & Customer Acquisition

• Drive traffic across paid and non-paid efforts to acquire new customers, manage budgets, and investment strategy and planning
• Identify new traffic opportunities and optimize marketing efforts to reach customers.
• Build global strategic partnerships and joint co-marketing initiatives across the Microsoft Network and externally with existing and new partners.

Performance Marketing & Optimizations:

• Achieve traffic targets and make informed investment decisions to drive a profitable and effective Outbound channel marketing plan
• Assess Outbound channel performance and recommend optimization strategies
• Lead Outbound channel reviews and influence organizational monthly business reviews with insights and recommendations