EY Marketing Website Specialist - 14-month Contract 

Canada, Ontario, Toronto 

241983069

Your key responsibilities

• Guide the conception, execution and delivery of brand and demand generation programs through our website and digital initiatives
• Make timely web updates, including but not limited to, posting new thought leadership, updating partner bios, enhancing SEO, adding new solutions and more
• Provide feedback on web copy and design to ensure it is optimal for the channel and user experience, with a continuous search for improvement
• Build and execute AEM campaigns (in addition to using associated technologies) that deliver against specific business goals and campaign objectives
• Lead and establish priorities for a team of web developers while managing their day-to-day work
• Proactively conduct content audits to eliminate redundant and/or duplicate information on the website to enhance the user experience
• Support and troubleshoot all website related issues
• Provide monthly reporting, post-campaign analyses and equip business teams and internal stakeholders with data-driven insights on the website to make fact-based decisions while driving improvement and customer insights
• Stay ahead of industry trends and developments by conducting research, engaging in training, building relationships with partners and participating in industry learnings and webinars
• Collaborate across the Brand, Marketing and Communications team on digital campaigns and liaise with Americas and Global digital team on best practices, website enhancements, global releases and innovations
• Work hand in hand with our French translations team to ensure we have a quality bilingual website

Skills and attributes for success

• Innovative and creative, with a logical and methodical approach to problem solving
• Strong project management; organized and articulate with impeccable attention to detail
• Comfortable working in a very fast-paced, complex, yet dynamic work environment
• Able to multitask on a variety of different projects and set expectations with strong time management skills, high stakeholder accountability
• Expert verbal and written communication skills, along with strong web copy editing capabilities
• Experience effectively leading a team of web developers or remote teams
• Committed to quality, exercising unfaltering diligence to pre-defined quality assurance QA process
• Process-driven, always looking for ways to improve efficiency and effectiveness
• Bring deep AEM know-how (and a true understanding of supporting technologies) as the team’s expert-in-residence

To qualify for the role, you must have

• Bachelor's degree in marketing, digital marketing or business administration
• 5 years of digital marketing experience
• A track record of delivering cross-channel, demand generation campaigns for leading brands
• Hands-on expertise with third-party platforms like Adobe Target, Adobe Experience Manager, Adobe Analytics and Power BI
• Solid experience building digital analytics dashboards out of Adobe Analytics (Omniture) and Google Analytics 360 data
• In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.)
• Powerful business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data.
• This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.
  

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

The salary range for this job in British Columbia is $75,600 to $113,400 Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.