EY Public Relations Leader Assistant Director 14-month contract 

Canada, Ontario, Toronto 

40842955

Your key responsibilities

• Connect PR initiatives to business goals and broader objectives of the national BMC team.
• Manage a national budget and agency support to deliver high impact results.
• Provide interview prep/media training and strategic advice to leaders and spokespeople.
• Lead, coach and develop a national team of PR specialists.
• Edit and advise on approach and copy for press releases, key messages, briefing documents, talking points, statements, bylined articles, blogs and more.
• Develop and leverage relationships with national, local and trade media.
• Proactively work with internal clients to draft robust media plans and materials for key industries, service lines, events, sponsorships and other initiatives.
• Follow news cycles and market trends to identify proactive opportunities for EY content and spokespeople.
• Distill complex, technical material into compelling, newsworthy content with unique points of view and line of sight into content whitespace areas in the market.
• Work collaboratively with Communications and Marketing team members to maximize impact.
• Play a critical role in issues/crisis management strategy development and execution.

Skills and attributes for success

• Ability to translate complex business topics into compelling and engaging communications that are fit for the respective audience and channel.
• A strategic and innovative mindset focused on generating new ideas to elevate the EY brand.
• Talent for identifying compelling story angles that support strategic objectives.
• A strong understanding of the Canadian media landscape and ability to develop and maintain journalist and reporter relationships.
• Actively consumes Canadian media in all its forms (TV, print, radio, podcasts,) and is able to help shape the way we collaborate with each form individually.
• Readiness to work in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects, while operating with a sense of urgency.
• A team-player with a strong desire to learn and collaborate as part of a broader, integrated brand, marketing and communications team.
• Extensive experience advising and supporting executive leadership on personal brand opportunities.
• Experience within the PR industry to be able to leverage the latest tools and make bold storytelling moves.
• Experience using media monitoring tools, such as Cision and/or Meltwater.
• Experience managing external agencies to deliver high impact results.
• Organized and articulate, with impeccable attention to detail.

To qualify for the role you must have

• Post-secondary education in communications, public/media relations, journalism or related field (post-grad certificate in PR preferred).
• Proficiency in English; French is a preferred asset but not required.
• Minimum 7-10 years’ experience in a related field.
• Outstanding written, oral and presentation skills.
• Existing relationships with Canadian media.
• Previous digital channel or social media copy development experience is considered an asset.
• Experience with issues or crisis management.
• Agency experience an asset but not required
• This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you