The Senior Field Marketing Manager will be responsible for driving account expansion and deal acceleration through an integrated field marketing plan with Sales as your primary stakeholder. As the link for Marketing in your region, you’ll partner with sales and marketing to ensure you create and curate engaging programs that accelerate the sales cycle and improve conversion to customers. Throughout, you’ll experiment with new approaches and tools, while being disciplined and analytical in measuring programs across the South, and consistently sharing results up and across the organization. You are a data-guided and results-driven marketer, a leader, and a partner to your cross-functional stakeholders.
This role will report into the Head of Americas Field Marketing and be based in the South region.
Position Expectations:- Build, own, and execute the field marketing plan for the South. This integrated plan will help MongoDB effectively grow and accelerate pipeline through targeted programs across digital, web, webinars, trade shows, regional events, pipeline acceleration events, and our annual roadshow, in concert with our key customers and partners in the region
- Generate and track/report on New Workloads (NWLs) for the South
- Be a trusted partner to the South sales leadership team by understanding and supporting the needs of each territory through careful planning of marketing strategies and programs that accelerate deal velocity
- Understand specific challenges of strategic accounts, discover the decision-making process and key personas in the organization to support programming
- Work with the wider organization to develop strategies to expand usage of MongoDB across enterprise accounts, across different personas within accounts from developers to c-level executives
- Understand how to develop end-to end marketing programs across multiple enterprise accounts
- Conduct market research and evaluation to understand regional and account-specific opportunities
- Work closely with the field marketing managers across the AMER regions to ensure our regional plans are aligned with both sales and marketing goals and objectives
- Ensure program performance and ROI are regularly tracked and set up processes to effectively measure outcomes, building in the ability to iterate quickly to make the changes demands of our market and the region
- Support our flagship events and sponsored conferences
- Manage the South field marketing budget
Requirements:- Bachelor's degree and/or 4-8 years of field marketing experience and account management/marketing experience in an enterprise software, B2B SaaS or technology company
- Experience with account-based and/or developer marketing is a plus
- Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budget
- Experience working cross functionally with sales or customer success teams
- Excellent written and oral communications skills
- Experience with CRM and Marketing Automation systems, such as Salesforce, Eloqua, Jira, etc
- Good humor and positive, can-do attitude
- 30-50% travel to owned markets