PayPal Manager Marketing Operations 

United States, California, San Jose 

221963020

Job Summary:

Role OverviewThis is a hands-on, cross-functional role that requires deep domain expertise, strong operational rigor, and the ability to drive both executional and strategic impact.What You'll DoProvide strategic consultation to marketers across owned channels, paid media, and incentive campaigns.Ensure all campaigns follow risk controls and compliance guidelines.Troubleshoot campaign issues across multiple platforms and placements.Drive audience segmentation and targeting strategies using decisioning frameworks for scalable, data-driven, always-on programs.Share operational learnings, best practices, and campaign retrospectives to drive organizational maturity.ResponsibilitiesMonitor performance metrics, provide key outcome reports, and continuously improve campaign execution and operational effectiveness while ensuring regulatory compliance.Lead the global rollout and operational scaling of loyalty and rewards initiatives.Champion omnichannel delivery strategy and campaign governance.

Essential Responsibilities:

• Scope: The project & program responsibilities are focused on internal information system-specific project tasks or non-technical project completion using an internal customer perspective, both typically from initiation through delivery.

• Organize daily activities based on organizational goals.

• Develop and implement new programs that support objectives.

• Monitor projects and oversee project managers.

• Evaluate program strengths and weaknesses.

• Develop program budgets and plans.

• Meet with stakeholders to discuss program status and goals.

• Improve strategies with the marketing team.

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Breadth (Cross-Functional Expertise):

• in Adobe Marketing platforms (AEP, AJO, Target).

• SME in owned channels: email, push, in-app, and onsite communication.

• behaviortracking.

• Strong operational data analysis skills to drive campaign and platform optimization.

• Excellent multitasking and prioritization skills across multiple parallel workstreams.

• Ability toidentifychannel opportunities with competence, clarity, and efficiency.

• Business-savvy problem solver with end-to-end troubleshooting capabilities.

Depth (Specialized Capabilities):

• Proven experience intraining, onboarding, and capability developmentfor marketing teams.

• Team leadership and people management experience preferred.

• Deep technical knowledge of proprietary PayPal platforms such as:

• OMT, PFS, LEAP, Rewards Point

• Picasso, RPS,Dropzone, ELMO, Personalization Studio

• Instrumentation, FPTI events, CAL logs

• Strong understanding ofCRM operations, includingAdobe product

• Deep experience inmedia & channel operations governance

• in Web & Data Operations, including instrumentation setup, decisioning frameworks, and performance insights.

• Strong stakeholder management, project coordination, and cross-functional alignment skills.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $94,000 to $156,200

Our Benefits:

Any general requests for consideration of your skills, please