Capital One Manager Brand Tech Marketing Sites 

United States, New York, New York 

215250771

NYC 299 Park Avenue (22957), United States of America, New York, New York Manager, Brand Tech Marketing Sites

• Oversee the web strategy for the Tech Site, the Capital One Software site and additional sites in the system of websites that support Capital One’s tech marketing goals

• Create and execute intent-specific website strategies to support campaigns, events and other business needs as part of the marketing channel mix (e.g. new landing pages, updates to existing pages & structure, etc.)

• Manage a wide range of stakeholders and work diligently to gather website intent/needs, understand their priorities and develop the roadmap, including the development of new experiences and experimentation to optimize the experience for prospects and customers

• Lead technical SEO strategy and partner with content SEO strategists & site platform team to increase organic search rankings and traffic leveraging agency partners as needed

• Drive and manage the ongoing implementation of strategies by leading a team of 1-2 associates/contractors and partnering with other stakeholders, content creators and other channel strategists to manage the operations of the sites

• Lead strategic decision-making process to guides prioritization of development and design resources that support site development, site maintenance and hygiene processes

• Own intent & create briefs for site creative needs in support of campaigns & events

• Lead site governance planning including regular reviews & audits with stakeholders

• Facilitate learning through qualitative and quantitative research including UX analysis, competitor/peer review and A/B component testing to continually improve the site experience

• Partner with analysts to report out channel KPIs to leadership and stakeholders by drawing out insights and building to a larger story that influences strategic direction

• Review site tagging and own tagging process for campaign needs

Who You Are

You want to be anEVIDENCE-BASED MARKETERwho...

As anINDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

As aLEADER:

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty.

• You deeply invest in understanding the humans around you.

• You say what needs to be said and work hard to find the right words.

• You’re an expert. You also know when you’re not and need to find one.

• You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications

• Bachelor’s degree or military experience

• At least 3 years of experience in a website management role

• At least 5 years of experience in a digital marketing role

Preferred Qualifications

• 5 or more years of experience in Tech, SaaS or B2B marketing

• 5 or more years of experience in a strategic Website Manager or Product Manager role

• 1 or more years of experience in a strategic SEO role

• Highly organized and detail-oriented with experience in agile processes, cross-functional and matrixed teams

• Experience with Enterprise-level CMS & site UX principles

• Analytics driven with strong experience in Google Analytics or Adobe Analytics

• Experience with running site A/B testing efforts via tools such as Adobe Target, Optimizely, etc.

• Familiarity with web technologies including basic understanding of HTML/CSS/JavaScript

New York City (Hybrid On-Site): $147,800 - $168,700 for Manager, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.