Samsung Senior Manager B2B Marketing Mobile 

United States, Arizona, Prescott 

202848826

Role and Responsibilities

This role will develop the marketing strategy, including B2B vertical solutions targeting, positioning, product insights, and launch communications strategy. You will lead the planning process for your categories, including Go-To-Market plans for all product launches, always-on marketing, and key activation windows.

Drive B2B marketing activity to ensure alignment with the overall strategy with flawless execution.

Contribute to all elements of Integrated Marketing Communication (IMC) plans, from awareness, consideration, and conversion with direct oversight of Paid and Owned Channels, planning strategy, design, execution, and measurement. IMC activities will support both product launches and other key communications windows.

Work closely with agency partners and internal stakeholders to deliver best-in-class creative and flawless execution across multiple channels, which may include: Digital, Social, CRM, e-commerce, Partnerships, Influencers, and PR.

Identify key learnings and measure the effectiveness of B2B marketing campaigns against defined and aligned KPIs.

Minimum Qualifications

• Bachelor's Degree required.
• 8+ years of relevant experience leading B2B marketing strategy and execution, experience in the Tech, Electronics, or durable goods business is required.
• Experience with commercial technologies or consumer electronics.
• Excellent written & oral communication skills with proven ability to provide clarity in complex situations.
• Deep understanding ofConsumer/Shopper/Categorydata and ability to translate into actionable plans.
• Proven performance in developing and executing strategies that deliver wins for the consumer, the customer, and the company.
• Understanding of marketing performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives.
• Demonstrated ability to thrive in high-performing teams.
• Demonstrated ability to create and deliver executive-level presentations.