Localize and implement strategies coming from global to expand adidas’ presence in Türkiye, ensuring alignment with global and regional business objectives
Work with local functional leaders alongside TR BD Lead to create action plans to support the delivery of our business plan, and track progress against agreed targets
Prioritize innovation as part of the daily business routine, follow closely the industry’s pioneering activities that can be embedded in adidas Türkiye
Be part of the “End-to-end internal consultant” playing role by being a challenger & team player
Co-ordinate delivery of our ‘Moonshot’ strategic business plan for Türkiye in close collaboration with various channels, ensuring a consolidated category, channel and country level assessment, framework, and targets
Consumer – Market Intelligence:
Monitor competitors’ activities, market trends, and industry developments to inform strategic decision-making
Track and report on key performance metrics, including market share estimations, NS performance, and partnership outcomes
Prepare effective presentations to ensure smooth integration of insights and recommendations to senior leadership to maintain a competitive edge
Project Management:
Provide ongoing communication and track the progress of priority projects to the TR Leadership Team and identified stakeholders, alongside the TR BD Lead. Highlight successes, necessary interventions, and assess the ultimate impact and learning
Head Office:
Prepare reports, presentations, analyses and documents as guided by adidas TR GM & BD Lead
Lead organization of relevant documentation to ensure TR BD Lead is prepared for all key stakeholder interactions