Samsung Director Product Marketing _ Memory 

United States, New Jersey 

178156084

Responsibilities

The Director of Product Marketing for Memory Devices including Solid State Drives, Memory Cards and USB will build and lead a team of product marketing professionals to establish clear goals, go-to-market strategies and oversee successful executions to deliver measurable results.

• Leadership & General Management: Lead and mentor a team of product marketing professionals. Manage overall category P&L of the category, strategize and execute to deliver bold business targets and KPI
• Business Planning & Execution: Own monthly financial target planning process to set product/channel sales targets and manage promotional and MDF allocation.
• GTM Strategy: Oversee team to develop comprehensive launch plans including pricing, integrated marketing, channels and promotional strategies. Define key performance indicators (KPIs) to track category success.
• Sales Forecast Optimization: Closely monitor and analyzes market performance, sales feedback and channel inventory to resolve business challenges.
• Channel Management: Represents the face of the category. Collaborates with sales teams and customers to develop key customer-specific strategies, programs and pricing, requiring pitch presentations to national retailers, distributors and buying groups.
• Product Lifecycle Planning: Drives product launch planning and go-to-market implementation for a strategic product line-ups including supply chain alignment, integrated marketing, assortment planning and merchandising
• Demand Generation: Collaborates with integrated marketing teams to create Above-the-Line (ATL), Below-the-Line (BTL), and advertising materials, online assets, collateral, and training
• Market Analysis and Segmentation : Enable teams to conduct market research to understand customer needs, pain points, and competitive landscape.

Minimum Qualifications

• Bachelor’s degree (B.A. or B.S.). MBA Preferred
• 8+ years of experience in product management, with a successful P&L management experience and business acumen
• Experience in Fortune 500 organization and/or consumer electronics, semiconductors, relevant storage solution industries preferred.
• Detail-oriented and has strong analytical capability to estimate promotional sales lifts, sales forecasts, and sales opportunities.
• Strong understanding of multiple channels including ecommerce, national retailers, distributors, resellers and system integrators
• Strong team player who can build and thrive in a cross-functional environment, with proven ability to build positive relationships with Sales and other internal teams. Ability to communicate effectively with all employee and management levels – internally and externally.
• A strong story teller with experience in creating and presenting compelling presentations to internal executives and customers.
• Advanced PowerPoint and Excel skills (presentation creation, v-look ups, pivot tables,etc.)
• Up to 15% domestic or international travelrequired