The ideal candidate will play a lead role in end-to-end content development and execution across product marketing, including crafting compelling product presentations and datasheets, generating whitepapers, conducting webinars, and shaping social media messaging.
How will you make an impact?
- Work closely with broader Product, Engineering, and Marketing teams to build out roadmaps, driving growth strategies.
- Partner with the broader Marketing and Product Management organizations to develop and refine the definition, messaging, and positioning of features and solutions.
- Conduct thorough market research to identify trends, competitive landscape, and customer needs.
- Work with the Product team to infuse EAI roadmap with competitive and market insights, executing creative strategies to bring new products to market, maximizing growth opportunities.
- Drive strategies that create meaningful growth impact by eliminating friction in user journeys, maximizing free accounts and upgrade conversions, and improving customer engagement and retention
- Develop compelling and differentiated product positioning and messaging that resonates with the identified target audience.
- Craft clear and concise value propositions that highlight the unique features and benefits of our AI-powered solutions.
- Develop and maintain marketing collateral, including thought leadership pieces, infographics, web content, social media messaging, brochures and datasheets.
- Develop and maintain sales support materials and tools, including sales decks, playbooks, product descriptions, and other customer/partner-facing collateral.
- Conduct training sessions to keep the partner ecosystem updated on the latest product features and competitive positioning
Have you got what it takes?
- At least three (3) years of product marketing, customer marketing, or growth marketing experience in a SaaS company
- Knowledge of, and deep familiarity with, product-led growth techniques and tactics
- Experience creating marketing collateral
- Strong written and verbal communication skills
- Highly organized and experienced project manager that is passionate about technology
- Self-motivated and enjoys a fast-paced environment
- Know and understand how businesses work and which strategies and techniques to use to affect customer experience and the bottom line.
- Education: Bachelor’s Degree required
Individual Contributor