Partner with internal Cisco CSM stakeholders, solutions marketing, program management office (PMO), integrated marketing (IMM), etc.
Designing differentiated messaging and positioning that will guide marketing campaigns and accelerate sales efforts.
Creating engaging content, with direct responsibility for messaging and articulating the value proposition across multiple media formats and channels
Proactively collaborate with peers across the marketing organization, including resources to assist with additional copywriting, digital marketing and project management support.
Maintaining brand integrity across all initiatives and communications
Collaborating with internal business leaders to create targeted content for various buying personas and buying stages of the customer journey.
Supporting growth and demand generation, and sales enablement teams with market knowledge and targeted content