Adidas SENIOR SPECIALIST SEO EM 

China, Shanghai, Yangpu District 

146495693

Purpose & Overall Relevance for the Organization:

As Senior Specialist SEO at adidas your role is to drive organic traffic to adidas Emerging Markets eCom through onsite, offsite, and technical SEO initiatives. You work with the team and internal and external partners to develop data driven strategies based on analysis and present the impact of SEO projects to wider stakeholders.

Key Responsibilities / Authorities:

Scope: Contribution to specific deliverables or services

1. SEO

• Working with internal stakeholders to develop and action on digital PR strategies that drive organic traffic growth

• Leveraging the power of adidas brand and commercial partners to gain high quality backlinks

• Getting stakeholder buy in for the SEO offsite strategy

• Log file analysis, GSC audits and content monitoring

• Identify and fix crawling or indexation issues and develop page cannibalization strategies

• Technical audits to improve page performance, Core Web Vitals and site stability

• Log file analysis, GSC audits and content monitoring

• Identify and fix crawling or indexation issues and develop page cannibalization strategies

• Technical audits to improve page performance, Core Web Vitals and site stability

1. Analysis and Testing

• Measuring and reporting results of SEO activities and specific projects and communicating these to wider stakeholders

• Running SEO split tests to validate the impact of SEO changes and initiatives

• Using search data to create insights that guide decision making of other teams such as PR, Sports Marketing and Business Units like Running and Football.

1. Collaboration & Consulting

• Be able to explain the impact of SEO on business objectives

• Use data to get SEO initiatives prioritized and resourced.

• Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.

1. Best Practices & Toolsets

• Build and maintain best practice toolsets and frameworks that drive scalability and executional excellence.

Key Relationships:

1. Global Product teams

1. Web Analytics

1. Merchandise Teams

1. Consumer Experience

1. Market Retail/DTC Partners

1. Regional eCom counterparts

Knowledge, Skills and Abilities:

1. Soft-Skills

• Good communication skills, comfortable presenting in person and remotely

• Ability to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels

• Creative and energetic team player who has a passion for SEO

1. Hard-Skills

• Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs and Searchmetrics

• Experience with reporting tools such as Google Analytics and Adobe Omniture

• Understanding of the importance of tech SEO and the strategies needed to be successful in tech SEO

• Understanding of Casual Impact data analysis and SEO testing

• Experience of conducting SEO tech audits, log file analysis and Javascript SEO

• Fluent English, both verbally and written

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of experience in technical SEO, in-house or at a leading digital agency

• University degree in the field of Business or equivalent

• Experience with digital marketing in a brand environment

• Experience working with Agile development teams

• Experience in eCommerce environment