Uber Strategy & Planning Lead Marketing Investment 

United States, West Virginia 

136721859

What You’ll Do

• Lead media and investment strategy and develop global media guidance aligned with marketing’s goals:
• Analyze internal and external data to derive insights, develop audience segmentation, and create target audiences in partnership with our data science, research & insights, media, and business strategy & planning teams
• Develop an audience segmentation strategy aligned to business objectives and align segments with appropriate investment and multi-channel targeting strategy in partnership with agency planning and activation teams
• Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions
• Partner with regional marketing teams to ensure media strategies maximize total impact across media, creative, and local considerations
• Lead annual planning across portfolio of brands and products based on business objectives, media best practices and R&F guardrails
• Develop standardized sizing methodologies, scenario planning, and exploring partnership opportunities
• Forecast the global media budget ensuring it is allocated effectively across different business priorities, channels, and campaigns
• Drive media innovation and continuously uplevel media practices at Uber
• Identify and evaluate new media opportunities such as emerging channels and technologies to craft actionable recommendations
• Continually test and learn into new tactics and innovative ways of building brand
• Provide media thought leadership to senior leadership and other internal stakeholders
• Advise on marketplace trends and investment best practices
• Forges relationships with regional marketing and senior leadership across teams (research & insights, data science, brand, creative)
• Bring outside-in thinking by integrating external best practices in-house

Basic Qualifications

• 6+ years of experience in media strategy supporting a marketing organization
• Bachelor's degree
• Understanding of media metrics and consumer segmentation
• Previous experience in media investment planning, strategy, brand measurement, and analytics
• Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency
• Biased toward action and a master disambiguate/simplifier, always pushing towards clarity and delivery.
• Strong communication skills (written & verbal) with the ability to clearly deliver information to a variety of audiences
• Highly-proactive, organized, self-starter capable of effectively managing several projects at the same time
• Ability to analyze large amounts of data, synthesize complex ideas, and extract the relevant information

Preferred Qualifications

• SQL/Google Sheets proficiency
• MBA degree
• Management Consulting experience, preferably in the tech, media, entertainment space or TMT expertise

For New York, NY-based roles: The base salary range for this role is USD$152,000 per year - USD$169,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .