F5 Integrated Marketing Manager 

United States, Washington, Seattle 

126468379

Core Responsibilities

• Develop Integrated Marketing plans to support GTM objectives and business goals. Thinking left to right across the customer journey – discover, learn, try, buy and through to deploy, use, and renew as well as top to bottom from the highest altitude of press and analyst coverage to the most specific 1:few customer facing activities.
• Create compelling customer journeys which convince the customer of the need for F5 for each solution and scenario, clearly defining the why and how of where F5 fits in the modern app/security ecosystem resulting in won opportunities.
• Partner with solutions and product marketing to develop the content portfolio supporting our GTM and Use Case-based plans and programs with messaging, thought leadership, reasons to consider, reference architectures, and customer scenarios for F5 solutions in public and private cloud environments.
• Examine the performance of the end-to-end plan and content and drive the team to optimize for the greatest business impact, working closely with teammates and other marketing partners.
• Analyze reporting to articulate team success through KPIs, metrics, and other performance data.
• Understand and can get hands-on to investigate multi-channel customer engagement for trends and interesting moments which inform and refine new and existing plans, programs and execution.

Collaboration

• Work closely with Product Marketing, Solutions Marketing, Business Development and Alliance Partners, Field Solutions Architects and other experts within F5 in understanding the technical capabilities of the F5 portfolio of core and cloud solutions.
• Work closely across corporate and field marketing to create a connected GTM strategy, taking feedback into consideration for the best customer experience and business outcome.
• Package the go to market strategy into a consumable, actionable format for reference of anyone in F5.

Personal Knowledge, Skills and Abilities

• Understand the solutions, players, offerings and competitors in the ecosystem ofsecurity/cybersecurity,application delivery, specifically with knowledge of Security, Security/Cloud Architect, and CXO personas.
• Demonstrable passion for technology and innovation, keeping up with the latest trends and advances.
• Natural listener and storyteller that knows how to identify story angles and develop them into strong pitches.
• Strong collaborator with excellent EQ skills in larger business environments
• Proven ability to build, support and manage resources across multiple cross-functional teams to execute high impact marketing.
• Excellent communication, presentation, project management and critical thinking skills.
• Ability to operate with a high level of energy, commitment, and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organization.
• Strong organizational, multi-tasking, and time-management skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related
  5+ years of relevant marketing experience
• 2+ years of Technology marketing (B2B preferred)

Physical Demands and Work Environment

• Duties are performed in a normal office environment while sitting at a desk or computer table.
• Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
• Duties may require being on call periodically or working outside normal working hours (evenings and weekends).
• Job may be performed on-site at a customer facility or data center, or in an office environment sitting at a desk or computer table.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $108,810.00 - $163,216.00