JPMorgan Workplace Solutions Marketing Technology Lead 

United States, New York, New York 

116790540

As the Marketing Technology Lead, you will help to drive the strategy, roadmap, and execution of our martech stack

Product ownership and strategy

• Drive the strategic direction, roadmap and performance of the martech stack, including core platforms such as CDP, CRM, marketing automation, campaign orchestration, and analytics tools.
• Advocate for scalable, personalized cross-sell campaigns, ensuring that the martech stack supports interoperability across platforms, business units and segments.
• Translate business and marketing objectives into actionable product requirements and martech solutions that enable targeting, testing, and optimizations at scale.
• Maintain awareness of emerging marketing technologies and industry trends to ensure the martech stack remains cutting-edge and competitive.

Implementation and optimization

• Lead implementation and integration of tooling, partnering with Product, Engineering and vendors.
• Optimize platform configurations and data flows to ensure maximum campaign performance, reliability, and operational efficiency.
• Collaborate with Data, IT, and Engineering to operationalize marketing data pipelines, ensuring clean, reliable and privacy-compliant data.

Governance and compliance

• Embed governance policies defined by Legal, Compliance and Privacy teams into the martech stack configuration, including consent management, data residency, and PII access controls.
• Ensure martech tools and associated processes are aligned with regulatory requirements such as GDPR, CCPA, and internal security standards.
• Partner with Marketing on change management efforts related to the martech stack to ensure smooth transition of new technologies and processes.

Stakeholder leadership

• Serve as the bridge between Marketing, Product, Technology, Data Analytics, Legal, Compliance and Privacy to ensure alignment across campaigns, systems and governance.
• Partner with Marketing team to help them effectively use the stack as capabilities change and/or enhance.

Measurement and performance

• Define and track KPIs for tools performance. Partner with Marketing to align on and measure campaign effectiveness, audience growth and multi-product adoption.
• Lead vendor selection, contract negotiations and platform performance reviews in partnership with Procurement and Tech.

Required Qualifications, Capabilities and Skills:

• 7+ years of experience in marketing technology, with at least 3+ in a product ownership role within martech.
• Proven success in B2C or multiline business environments, ideally in regulated industries (e.g., finance, insurance, healthcare).
• Hands-on experience with tools such as CDPs, Marketing Automation Platforms, CRMs, CMS, Personalization Engines, analytics, and consent and tag management tools.
• Degree in Marketing, Computer Science, Information Systems or related field.
• Excellent leadership, communication, and collaboration skills.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Ability to translate business requirements into technical solutions with strong analytical skills and ability to interpret data.
• Knowledge of data privacy and security best practices.
• Strong technical background and understanding of marketing technologies, including data flows, APIs, identity resolution, and event-based architectures.