Citi Group Digital Commerce - Mobile Online Banking VP 

United States, Florida, Jacksonville 

116450290

Responsibilities:

• Define end to end roadmap and strategy to drive digital commerce growth for existing customers
• Lead and own offer Placement & Merchandizing strategy, data driven performance marketing insights, Test & Learn initiatives and new feature recommendations
• Evaluate the potential to leverage and implement personalization strategies with key stakeholders
• Leverage research, analytics, data-driven insights to develop marketing roadmaps, improve user experiences and increase client engagement
• Create experiences that drive repeat and loyal buyers of Citi’s products and solutions.
• Actively drive year over year growth, including, but not limited to, customer visits and overall engagement
• Identify innovations and lead “test and learn” experiments to increase customer value
• Defines and measures the KPIs for a platform product
• Manage external partners and ongoing relationships with technology, operations, and risk partners among others to progress overall objectives.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in ecommerce leading strategy and execution preferred.
• Knowledge of Digital sales and revenue drivers, Placement & Merchandizing strategy, marketing performance insight and Analytics dashboards
• Demonstrated customer centricity to define shape solutions and meet financial goals.
• Drive innovation through Digital experience by leveraging analytics

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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