Citi Group VP Digital Sales - Mobile Online Banking Cross-Sell 

United States, New York, New York 

516963345

Responsibilities:

• Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time.
• Support the exploration and development of marketing enhancements in support of our overall strategies
• Oversee overall campaign planning and execution from a strategic perspective.
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams
• Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams
• Review marketing strategies, plans and creative with Journey leads at critical phases of process
• Socialize Journey enhancement roadmaps and supporting customer research
• Support digital usage teams in delivering against key Scorecard metrics, including Mobile Usage, Digital Usage and Digital Enrollment
• Monitor and report on digital customer experience issues that impact marketing and create action plan in partnership with Journey Owners to resolve. Proactive in identifying customer experience pain points and opportunities.
• Recommend innovative and creative ways for how marketing can drive adoption of new Mobile App functionality.
• Partner with Mobile/Digital Container team to build out marketing infrastructure and capabilities to drive improved marketing performance
• Ensure that projects are effectively planned, managed and monitored
• Partner closely across the organization with cross functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance, etc.
• Present Journey enhancement updates, roadmaps and marketing recommendations to Senior Marketing leadership
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Digital experience and analytic background preferable
• Experience working with creative agencies for creative development/understanding of the creative agency process
• Highly capable in driving change and innovation to deliver growth

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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