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BMC Director Event Marketing 
United States, Texas 
112866073

Yesterday
Description and Requirements

CareerArc Code

Here is how, through this exciting role, you will contribute to BMC's and your own success:
  • Event Strategy and Planning: Develop and implement a comprehensive event marketing strategy that aligns with BMC’s overall marketing goals.
  • Event Execution: Plan, organize, and execute a variety of events, including 1st party and 3rd party events.
  • Budget Management: Create and manage event budgets, ensuring cost-effective use of resources while maximizing event impact.
  • Vendor Management: Negotiate contracts and manage relationships with vendors, suppliers, and partners to ensure high-quality event delivery.
  • Team Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and customer success, to ensure seamless event execution and alignment with business goals. This includes leading the BMC Events Council.
  • Marketing Campaigns: Engage across the marketing teams to leverage campaigns to promote events, including email marketing, social media, and content marketing.
  • Data Analysis: Analyze event performance data and feedback to measure success, identify areas for improvement, and inform future event strategies.
  • Brand Consistency: Ensure all events and marketing materials are consistent with the company's brand and messaging.
  • Leadership: Lead a team of event marketing professionals, fostering a collaborative and high-performance work environment.
To ensure you are set up for success, you will bring the following skillset and experience:
  • You have a minimum of 7 years of experience in event marketing, with at least 3 years in a leadership role, preferably within an enterprise software company.
  • You have a proven track record of successfully planning and executing large events (in person and virtually).
  • You have strong project management skills with the ability to manage multiple projects simultaneously.
  • You have a business acumen focus that emphasizes a data driven approach to event marketing strategy.
  • Excellent communication and interpersonal skills.
  • You are a creative thinker with a strategic mindset who has the ability to work under pressure and meet tight deadlines.
  • You are proficient with event management software and marketing tools.

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