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You will take end-to-end responsibility for strategic communications activities with a strong focus on earned media and social media results. You will design and implement campaigns that tell Philips’ story to key audiences across the globe with a focus on informed public, investor and societal audiences. You will play an important role in driving forward the transformation of our External Relations team in close partnership with the newly-appointed Head of External Relations.
Your role:
Building connections and trust with the broadest and most extensive media and social media ecosystem possible, including direct liaison with global media contacts, influencers, paid media partners and emerging audiences.
Being a key member of the team running Philips’ busy newsroom, including media and influencer outreach and relationship-building.
Playing a leading role in developing and running integrated reputation campaigns using a range of digital tools and partnerships to tell captivating stories at the fast pace of live news.
Creating, orchestrating and implementing reputation-focused campaigns that run over months, and develop and deliver fast-twitch content and story angles that play out over hours and days.
Driving ROI in everything you do, from securing top-tier media coverage, earned social media that draws attention and in the design of integrated, measurable corporate reputation campaigns.
Driving new ways of working across the communications value chain from audience definition and objective setting to content creation, activation, and project evaluation.
You're the right fit if:
You are a team player who is eager to learn and embrace new channels, partnerships and content formats as we transform our communications ecosystem.
You have at least 7 years of experience in communications, including exposure to media relations and digital campaigning experience.
You are a strong communicator able to develop and implement strategic communication plans that align with business goals, as well as leading their implementation, including hand-on work at a high level of quality.
You speak native standard English and have a broad global perspective.
Desirable: you understand regulated industries such as financial services, pharmaceuticals or healthcare.
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