דרושים Marketing Copywriter ב-United States

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

Being the cybersecurity partner of choice, protecting our digital way of life.

This role is required to be in office at either our Santa Clara, Reston, Plano or New York offices. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.

Your Career

This involves:

• Building bold, sharp positioning and driving Go-to-Market (GTM) programs to ensure the successful launch and adoption of our new TI services.

• Amplifying our elite threat intelligence research to establish Unit 42 as the ultimate thought leader in the industry.

Your Impact

• The work you do will directly reinforce Unit 42’s reputation and drive tangible business results across Palo Alto Networks. Your key responsibilities will include:

• Service Launch & GTM Leadership: Spearhead the launch of new Threat Intelligence services – planning the release, managing messaging, positioning, collateral development, and driving the product launch.

• Thought Leadership & Content: Build strong, sharp product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Threat Intelligence services and research.

  • Partner with our threat research team to communicate clear and powerful messages to establish and differentiate Unit 42 as the ultimate thought leader in the industry.

  • Work closely with other Unit 42 teams to contribute to annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape.

• Market & Competitive Intelligence: Track the threat intelligence market and competitive landscape in collaboration with product, marketing, and sales leadership.

• Campaigns & Awareness Support: Launching campaigns & programs – creating content for digital media, websites, and customer presentations to create awareness, demand, and engagement.

• Sales Enablement & Portfolio Differentiation: Enabling sales teams to understand the value proposition and key differentiators—creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings.

• Analyst Engagement: Leading the analyst engagements and presentations to drive awareness and get an outside-in perspective.

Your Experience

• 8+ years of product marketing experience , ideally with 5+ years in cybersecurity.

• Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred.

• Deep understanding of the Threat Intelligence and security consulting markets.

• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings.

• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.

• Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for clients, partners & sales.

• Experience and innovative energy to champion successful market and competitive disruption initiatives.

• Bachelor’s degree required. Technical degree or equivalent background or equivalent military experience is desirable.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $193,000 - $230,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.

Key Responsibilities

• Conducts market competitive analysis for specific pricing strategies and major pricing tasks.
• Assists in the development of business & pricing proposals.
• Assists in Price maintenance to ensure pricing guidance matches the desired market condition and product offering.
• Reporting on price execution and performance.
• Stakeholder communication on pricing processes, policies.
• Supports Business Development to ensure price proposals align with the business opportunity.

Functional Knowledge

• Demonstrates expanded conceptual knowledge in own discipline and broadens capabilities
• Master’s Degree or MBA - Business Analytics, Data Analytics, Data Science or related field
• Proficiency and willingness to analyze data.
• Excellent communication skills
• Excellent knowledge of Excel is necessary.
• Hands on experience in Excel VB, Python, SharePoint, Tableau, Power BI, SQL, will be added advantage.

Business Expertise

• Understands key business drivers; uses this understanding to accomplish own work

Leadership

• No supervisory responsibilities but provides informal guidance to new team members

Problem Solving

• Solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents

Impact

• Impacts quality of own work and the work of others on the team; works within guidelines and policies

Interpersonal Skills

• Explains complex information to others in straightforward situations

Applications will be reviewed on a rolling basis. Please apply by December 31, 2026. Note: This position may close early based on application volume or candidateselection."

*** The person in this role can be based in Chicago, St. Louis, Austin or Santa Clara California

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• The person in this role will be pivotal in contributing to our market leadership and revenue growth by helping to build our North American partner and ecosystem as a key channel for demand generation and customer acquisition. You will achieve this by:

• Managing multi-million dollar pipeline delivery through the effective execution of highly targeted, integrated marketing campaigns within our diverse partner ecosystem.

• Contribute to the strategic direction of NAM partner marketing, acting as a key partner and trusted advisor to partner sales leadership, and translating high-level business objectives into impactful, measurable marketing plans.

• Cultivating a high-performing team of marketing professionals, fostering a culture of innovation, creativity, and accountability that consistently delivers exceptional results.

• Optimizing allocated marketing budgets, leveraging a data-driven approach to ensure maximum ROI and continuous improvement across all partner marketing initiatives.

• Ensure seamless collaboration and brand consistency across regional teams, amplifying our message and market presence through our critical cloud service provider (CSP, Global systems Integrators (GSIs), Traditional distributors) and ISV alliances.

Your Experience

• 8+ years of demonstrated success leading marketing teams for a tech company - including managing a direct team, working with key stakeholders, events marketing, partners/vendors and cross-functional teams.

• Experience in generating new and innovative approaches to problems and challenging the status quo and is constantly looking for ways to change the game.

• Demonstrated success acting as the business partner to partner sales leadership, navigating change in times of ambiguity

• Deep and wide knowledge and relationships within the technology partner/ecosystem space

• Solid experience inclusively communicating to ensure diversity of voice is heard, considered, and enabled while empowering others to do the same.

• Proven experience consistently delivering on expectations and getting the job done.

• Ability to understand and translate the big picture for your team in an inspiring way. Able to identify tactical opportunities and risks through strong business acumen and analysis of key performance trends.

• Proven track record striving for excellence, both personally and across the teams you've led

• Proven ability to plan, organize, and schedule in an efficient, productive manner with a focus on key priorities.

• Deep, hands-on understanding of funnel metrics and proven ability to take action to continuously improve conversion at each stage of the funnel, ultimately resulting in increased marketing-sourced pipeline and bookings.

• Ability to develop people: Coaches people in their current roles to improve performance and prepares them for future roles.

• Ability to set goals, drive team performance and excellence: Gives clear direction and goal-setting that is aligned to business priorities and outcomes, disciplined at measuring performance against.

• KPIs and rewards/recognizes people for excellence.

• Willingness to travel as required, approximately 30%, for the role.

• Bachelor's degree or master’s degree in business, marketing, or technology is preferre d.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $158,000 - $238,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.

As Global Electronics Marketing Leader within the Transportation and Electronics Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Leading 3Ms global marketing strategy for the Electronics verticals including brand story, messaging, positioning, content, digital, campaign, events, account-based marketing, channel marketing, and analyst engagement strategies.
• Develop compelling and differentiated messaging, value propositions and storylines that connect 3M's expertise, products and solutions for customers across Consumer Electronics, Datacenter, and Semiconductor.
• Develop global marketing campaigns to drive awareness and demand for 3M products and solutions.
• Drive product and customer stories with an industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and 3M executives.
• Use market insights and competitive analysis to shape our sales, go-to-market, and industry marketing approach.
• Develop and deliver impactful sales tools for 3M sellers.
• Develop, support, and deliver keynotes and panels across industry conferences and tradeshows.
• Drive execution of our global marketing strategy by collaborating with Marketing Center and Area teams.
• Work with our channel and distribution marketing teams on industry aligned channel marketing strategies.
• Build and maintain relationships with executives, customers and industry analysts.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration (completed and verified prior to start).
• Ten (10) years' combined experience in Industry Marketing, Product Marketing, Business Development, and/or Business Management

​ Additional qualifications that could help you succeed even further in this role include:

• MBA from an accredited institution.
• Strong track record of collaboration and cross-functional teamwork.
• Strong analytical skills and ability to interpret data and drive decisions.
• Excellent presentation and communication skills.
• Experience in an Industrial/Manufacturing or Material Science company serving customers in Electronics, Datacenter, or Semiconductor markets

Work location:

• This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN, San Francisco, CA, or Seattle, WA

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.

Key Responsibilities

1. Recognized as an expert and drives field/technical and customer engagement from a BU perspective. Conducts calls with field Technical Directors.

3. Has expert understanding of global, technical and market trends and executes a systematic process for capturing competitive intelligence

4. Drives alignment and tracks business focus on TAM, share, margin between BU and Field

5. Leads project teams to achieve milestones/ objectives and map trends, opportunities and threats to roadmap and strategies.

7. Coordinate (TRM) Technical Review workshops with BU.

Functional Knowledge

· Regarded as the technical expert in their particular field

· Demonstrates in-depth and/or breadth of expertise in own discipline and broad knowledge of other disciplines within the function

· Anticipates business and regulatory issues; recommends product, process or service improvements

· Leads projects with notable risk and complexity; develops the strategy for project execution

Problem Solving

· Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions

· Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines

Interpersonal Skills

· Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view

Bachelor's Degree