What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:
Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.
Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.
Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.
Leverage our unique position:
Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).
Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.
Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.
Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.
Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.
Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.
Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.
Manage and optimize budgets
10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .
Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.
Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.
Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.
Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.
Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.
The base pay range for this position is expected in the range below:
$162,000 - $216,300משרות נוספות שיכולות לעניין אותך