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Ebay Head Brand Marketing eBay Live 
United States, California, San Francisco 
397095087

Today
About the role:

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

  • Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

  • Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

  • Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

  • Leverage our unique position:

What you will accomplish:
  • Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

  • Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

  • Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

  • Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

  • Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

  • Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

  • Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

  • Manage and optimize budgets

What you will bring:
  • 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

  • Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

  • Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

  • Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

  • Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

  • Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

$162,000 - $216,300