דרושים Director Social Creators Culture ב-Samsung ב-United States, Prescott

Position Overview

The head of Mobile Enhancements (ME) will be responsible for the performance, category management, development, and execution of the ME product management portfolio. The Mobile ME Management strategy will focus on hardware platform product requirements, device launch, software updates, Voice of the Customer, building strategies, and providing technical/sales enablement for all consumer and enterprise channels, through direct and indirect channels. Responsibility will also include require coordination with the Marketing, Retail, Account teams, and Account category leads for all product planning, launches, and GTMexecution.

Responsibilities

• Responsible for the Samsung ME PM organization’s overall business success in the U.S. region will include a strong product roadmap, and pipeline to support ambitious growth objectives.
• Lead the development of the Services enablement plan for Mobile that drives mobile growth strategies of upgrades, new customer acquisition, product attachment across all Mobile categories, and customer loyalty/retention through enhancement of end-user customer experience.
• Development and ownership for Samsung ME Product Management strategy for the US market with respect to wrist wearables, true wireless and accessories for all segments and channels
• Drive alignment between SEA & Samsung HQ in Korea on product, service, experience, and partnership roadmap planning
• Collaborate cross-functionally with other teams to identify capabilities gaps, drive process improvement, and share of industry and global best practices
• Work with internal CE (Consumer Electronics), CS (Care) and Mobile divisions to identify and create a seamless experience across all Samsung products and services with strategic customers that involve product integration.
• Execute marketing programs, program management, and post-program evaluation. Understand and analyze data to evaluate aggregate and individual marketing programs - such as ROI, sales lift, etc.
• Utilize multiple POS and Syndicated data sources to develop a deep understanding of the retail and online sales environment leveraging multiple shopper data sources to gain strong understanding of the Mobile New Computing shopper
• Coordination of the US strategy, messaging, product portfolio and support with HQ and other subsidiaries
• Support and drive strategic planning activities in collaboration with HQ and service partners
• Define product and service requirements and partnership priorities with R&D teams in Korea and in North America
• Development and management of programs that drive Mobile Channel Sales sell in and sell out
• Partner with Retail team to develop Mobile New Computing category growth plan incorporating strategies for levers such as space, assortment, pricing, training, merchandising, and promotions
• Development and management of device competitive comparisons for utilization across the sales and services organizations
• Actively participate in joint carrier and retailer account calls with account team category leads and account leadership
• Management of Carrier and National Retail dedicated channel product marketing resources to align with overall customer account team objectives
• Alignment of B2B and B2C product management and device launch objectives
• Ownership and management of flawless device launch execution for all smartphone, tablet, and wearables products
• Develop and guide Samsung thought leadership in the ME device product marketing arena
• Serve as the primary Voice of the Customer relative to ME product marketing requirements and strategy to local leadership and HQ
• Work with sales teams to understand customer strategies, new technology, and service rollouts and identify/execute on partnership opportunities with strategic customers that involve product integration
• Develop a holistic view on entire Product services in all channels and across the entire service portfolio to further expand the Mobile Paid Services attachment rate and drive revenue.
• Define product solutions with a comprehensive understanding of all channel expectations and requirements, product development process, required resources as well as strong business and financial acumen.
• Provide strategic direction on product design in a manner consistent with product visions and business objectives.

Minimum Qualifications

• The ideal candidate will have 16+ years tenure building a winning U.S. strategy and operations in consumer technology with an understanding of B2B2C sales channel, business planning, and marketing from a related-Mobility business in devices, service provision, consumer electronics, Internet, or other related technologies
• Prior experience developing and managing mobile product and support strategies required
• Prior experience managing product launches and product marketing required
• Prior experience in a telecommunications environment required
• Prior experience managing and developing product marketing staff required.
• Prior experience leading a sales, services, or product team required
• Ability to identify service and support risks and associated solutions within wireless product technologies
• Must be able to write, read, analyze, interpret, present, and explain wireless terminals technical product and development materials
• Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software in a wireless network environment
• Must have demonstrated project and program management skills

Preferred Qualifications

• Bachelor’s degree and 14+ years of relevant experience

Key Responsibilities

• Lead the Samsung Wallet product portfolio for the U.S. market, including feature roadmap, user experience, performance, and long-term vision

• Closely collaborate with other service teams to establish the processes and expectations that will align with the existing Go-To-Market strategy

• Drive the Wallet Go-To-Market (GTM) strategy, coordinating across marketing, partnerships, retail, engineering, legal, and finance

• Work closely with SEA account teams and HQ stakeholders to ensure market alignment, product readiness, and successful sell-in of new services

• Leverage customer insights, market research, and analytics to inform product decisions and continuously improve KPIs (e.g., adoption, usage, retention)

• Develop business cases and lead product launches, ensuring alignment with Samsung’s broader mobile services and device ecosystem strategy

• Serve as the senior voice for Samsung Wallet within the U.S., representing the product in executive reviews and strategic planning discussions

• Manage and mentor a team of Product Managers, fostering a high-performance, collaborative culture

Minimum Qualifications

• Bachelor’s degree in Business, Technology, or related field and 12+ years of product management or strategy experience

• 3+ years in a leadership role managing teams

• Demonstrated success in launching and scaling digital consumer products or services

• Strong business acumen with the ability to develop and execute growth strategies based on market, competitive, and user insights

• Excellent communication, leadership, and stakeholder management skills across both regional and global teams

• Proficiency with business analysis tools and performance metrics (e.g., Excel, PowerPoint, dashboards)

Preferred Qualifications

• Master’s degree (MBA or equivalent) and 10+ years of relevant experience

• Experience in fintech, digital wallets, or mobile payments strongly preferred

• Previous experience working in a consumer electronics company or consumer-face service app/service company

• Previous experience working in a large-scale public technology company

• Familiarity with the Samsung ecosystem and mobile services landscape a plus

As Litigation Counsel, you will be responsible for managing litigation (e.g., product liability, IP, consumer class actions, commercial litigation, etc.), including pre-litigation dispute resolution, discovery and other litigation requests and processes, preparing witnesses for testimony, reviewing pleadings and other court documents, and providing advice and recommendations to senior management, other litigation team members, and the Head of Mobile Litigation regarding strategy, management, and resolution of cases and matters.

You will drive strategy, execution, and management of outside counsel on litigation and government investigation matters. You will work cross-functionally with teams to mitigate litigation risk and ensure compliance with litigation and regulatory obligations. You will support internal investigations with risk of litigation-related exposure and will keep abreast of other legal and claims activities.

• 8+ years of relevant legal experience in litigation, with at least 5 years of law firm experience
• A Juris Doctorate Degree from a top law school and admission to at least one state bar in good standing
• Prior in-house experience is a plus, but not required
• Knowledge and experience with the following substantive areas of law preferred: class actions, mass arbitrations, product liability, general commercial litigation, and IP
• Substantial pre-trial and trial experience, including coordinating and responding to discovery requests, and managing e-discovery in complex matters required
• Substantial experience drafting, editing, and supervising pleadings at all stages of litigation is required
• Substantial experience preparing witnesses for interviews, depositions, and trials is strongly preferred
• Experience managing or actively participating on trial teams preferred
• Appellate experience is a plus
• Familiarity with high-tech, telecommunications, or consumer electronics business is a plus

• Highly motivated, efficient, and organized; able to juggle multiple projects at a time in a fast-paced environment, both collaborating as a team and working independently
• Demonstrated ability to think strategically and creatively to solve complex legal challenges

Role and Responsibilities

Media Measurement Strategy and Transformation

• Lead the design, implementation, and management of media measurement strategies and methodologies that enhance our understanding of media & performance effectiveness
• Define and evolve a holistic media measurement framework to assess effectiveness across paid and non-paid channels
• Ability to work with Media Strategy and cross functional teams based on measurement evaluation and provide critical insights on how we can improve our overall marketing ecosystem

Attribution, Modeling, and Testing

• Lead the development and application of MMM, MTA, and incrementality testing to improve media strategies, planning, investments, and optimize ROI/ROAS
• Own the design, prioritization, and execution of test and learn initiatives and pilot programs and how to marry learnings with best practices

Dashboard and Reporting:

• Oversee tools and dashboard systems, produce insightful weekly/monthly reports with actionable insights
• Prepare and present findings through compelling written reports and presentations, ensuring clarity and engagement for diverse stakeholder groups
• Ability to dive deep into the data, and translate data into key insights and recommendations fitting for senior leadership
• Work with agency partners to consolidate and centralize reports into one system

Cross Functional Leadership

• Collaborate and establish strong relationships with cross-functional teams to define metrics for success and establish reporting frameworks that track media engagement and impact
• Identify and implement innovative measurement techniques, including advanced analytics, that respond to evolving business needs and industry trends

Agency and Vendor Management

• Build and maintain relationships with external vendors and partners to ensure high-quality data collection, analysis, and reporting
• Work collaboratively with the broader Analytics Team to share insights, integrate findings, and avoid silos within the organization

Team Management and Development

• Build and lead a high performing measurement, analytics and performance team
• Foster a positive culture, accountability, and innovation

Minimum Qualifications

• 12+ years of Media Measurement, Media Analytics, Marketing Science or Performance Measurement
• Strong understanding of media and measurement platforms [Google, Meta, DSPs, etc.], as well measurement methodologies [MMM, MTA, Lift Studies]
• Proven track record of connecting media metrics with business outcomes
• Experience managing cross functional teams and managing teams
• Fluency in data visualization {Tableau, PowerBI, etc.] and analytical tools like SQL and Python
• Bachelors in Marketing, Statistics, Economics, or related field

Preferred Qualifications:

MBA preferred

Experience in consumer electronics, telecom, tech retail, or other highconsideration/conversioncategories

Familiarity with clean room environments [i.e., Google ADH, AMC, etc.]

Role and Responsibilities

• Create/lead agency partners to create bold creative content/campaigns that are culturally relevant, resonate with target audiences, are informed by data, and reach consumers in new and innovative ways
• Daily responsibilities include concepting and creative development of ATL and BTL materials. Reviewing marketing materials for Digital Display, OOH, TVC, Online Video, CRM, Social, Influencer and Events. Overseeing localization of global assets.
• Proactively track trends in marketing, culture, design, user experience, and social media.
• Take ownership of deliverables and initiatives with acute attention to craft and detail
• Ability to handle more than one assignment at a time across multiple products, and can adapt quickly to changing priorities
• Collaborate and sell in creative approach with cross-functional teams.
• Will have expert knowledge of all mobile devices along with their Product Toolkits and all Brand Guidelines.
• Provide and articulate creative direction to agency partners and SEA stakeholders.
• Support the vision of the Integrated Marketing Team to help fulfill short- and long-term goals.

Skills and Qualifications

• Bachelor’s degree required.
• Minimum of 6+ years’ experience on a brand’s internal creative team, ad agency or similar experience in a brand creative studio.
• Deep experience in social, either in leading an organic presence for a brand, leading paid social, or leading agencies to deliver social first campaigns, extensions or digital experiences.
• Must be a creative and strategic thinker who is able to grasp the big picture, while simultaneously executing the finer details
• Portfolio that demonstrates conceptual thinking, design expertise and 360 campaigns that fulfilled the strategy/brief in a remarkable way
• Proficient in Adobe Creative Cloud: Photoshop, Illustrator Premiere and InDesign.
• Deep understanding and experience in animation and video production skills
• Fundamental understanding of best practices for all paid and organic media
• A team player that supports their coworkers and is always willing to help others
• Strong verbal and written communication
• Strong organization and presentation skills
• Must be able to multitask and keep pace – move at industry speed
• Must be flexible, self-motivated, resourceful, have a positive attitude and be open to change
• Willingness to take direction and learn from others
• Can think strategically, understands consumer behavior and cultural zeitgeist
• General understanding of good copy writing and messaging hierarchy
• Partnering with project managers to meet deadlines and stay within scope

Physical/Mental Demands and Working Conditions: The position requires the ability to perform the essential duties and responsibilities in the following environment:

• Work is generally performed in an office environment.
• Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time.
• The movement and transportation of equipment, most of the time under 25 pounds.
• Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress.
• Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas.
• Frequently works additional hours beyond normal schedule.
• Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the company’s competitive position.

Role and Responsibilities

This person will be responsible for managing and driving our Owned Social andInfluencer/Creator/Talentstrategy and execution, including:

The objectives of this role are simple:

with human-powered stories and content that fuels desire for our products, and drives people to want to touch/try devices in real life

Although this role is mobile-specific, other Samsung groups will expect you to be a source of best practice and expertise, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the “go-to” resource for guidance and will need to act with confidence and strong leadership.

Position Objective

• Develop a comprehensive social media and influencer strategy to meet earned media targets per brand, leading the development of all social media campaigns for organic social media accounts, and collaborating with the paid media team to leverage high-performing organic content

• Partner with the Agency of Record(s) to define immediate and long-term playbooks, guiding a team on platform growth strategy

• Own the full influencer mix from nano to macro to celebs, developing a strategy that optimizes influencer performance and adapts to changes in the creator ecosystem

• Provide thought leadership in developing brand storytelling across all social media platforms, advising on narrative trends that complement brand strategies and high-performing formats

• Own the social media KPI scorecard focused on brand and commercial contribution, working in partnership with the x-functional Samsung and Agency Partner team, and leveraging reporting tools

• Partner and collaborate with cross-functional teams to regularly optimize and refine social strategy and content

• Assist in social/talent shoots, as needed

• Build and maintain strong relationships with representatives of key social platforms and tools

• Participate in regional and global meetings and check-ins, as needed

• Develop and maintain a global social media calendar across all platforms

• Manage the organization and receipt of all creative assets from the respective teams

• Negotiate & execute commercial terms & contracts – working with internal stakeholders such as Legal, Finance, Compliance and Procurement

• Track, analyze and report against marketing KPIs and metrics, and take corrective action where needed

• Identify synergies between your programs and our Carrier/Retail account teams and their specific needs to ensure that Carriers/Retailers achieve their goals

• Drive all communications assets, advertising, promotional materials and PR inputs related to your initiatives, working closely with agency partners and x-functional teams

• Work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelines

• Ensure that the x-functional team across the organization is fully aware of your programs and activities and leverage them in the maximum way possible (e.g. integrating into retail or CRM communications)

Minimum Qualifications

• BA/BS degree in marketing, communications or business management; 12+ years of relevant progressive marketing experience

• 10 years+ in GTM Execution acrossSocial/Influencers/Talent

• An iterative thinker who can challenges the status quo

• Consummate collaborator committed to communication excellence

• Experience negotiating complex deals and programs with large, international companies

• Experience working with technology platforms and internet brands

• Existing connections and relationships with the world’s leading media & internet brands

• Ability to think strategically about issues, leading to recommendations and action plans

• Ability to think quickly and make decisions, sometimes without all the necessary information

• Comfortable presenting at C level

• Strong project/program management experience

Role and Responsibilities

• Leadership and Strategy:
  • Develop and implement a comprehensive integrated media strategy to deliver overall marketing and business objectives: drive brand differentiation and preference, customer acquisition and loyalty, increased engagement and conversion rates.
  • Lead and grow a team of media managers, fostering a culture of excellence, collaboration, and data-driven decision-making.
  • Deliver a new comprehensive audience strategy across the customer journey and lifecycle in partnership to maximize acquisition and retention.
  • Deliver a comprehensive Media + Creative communications plan to deliver the right message to the right audience at the right time.
  • Lead and transform the media agency relationship, ensuring effective communication, performance management, and deliver of high quality strategy, execution, measurement – aligned with Samsung's goals.
  • Grow deeper partnership with media partners, publishers directly to drive effective media activation
• Campaigns/Programs Planning, Management, Execution and Measurement:
  • Collaborate with Brand and Creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling.
  • Drive the planning, execution, and optimization of paid media campaigns across all digital channels (Paid Search, Display, Digital Video, Paid Social, OOH, etc.)
  • Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
  • Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization.
• Planning, Measurement and Reporting
  • Manage media budgets effectively, ensuring optimal allocation and maximizing return on investment (ROI).
  • Develop and implement robust measurement frameworks to track campaign performance, analyze results, and identify areas for improvement.
  • Analyze, distribute and present all reporting to leadership while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
  • Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels
  • Drive MMM implementation to drive ROI based strategic decision making
• Innovation and Optimization:
  • Continuously explore and evaluate new media channels, technologies, and strategies to enhance campaign effectiveness and drive innovation.
  • Leverage data and analytics to identify trends, optimize campaigns in real-time, and make data-driven decisions to improve performance.
  • Champion a culture of experimentation and learning, fostering a "test and learn" approach to paid media.
• Collaboration and Communication:
  • Collaborate effectively with cross-functional teams, including brand marketing, product marketing, creative, and e-commerce, to ensure integrated and cohesive marketing campaigns.
  • Communicate effectively with senior leadership, providing clear and concise updates on campaign performance, insights, and recommendations.
  • Build strong relationships with key media partners and vendors to stay ahead of industry trends and leverage new opportunities.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 12+ years of experience in strategic media and digital marketing, with a strong focus on paid media strategy and execution.
• Proven track record of success in building innovative media strategy that drove marketing transformation and business growth
• Track record of leading integrated media and go-to-market for a complex portfolio with diverse products/services.
• Track record of building and optimizing paid media campaigns to achieve business objectives.
• Proven experience owning and managing comprehensive paid media strategies as well as planning for day-to-day operations
• Deep understanding of performance marketing principles and digital media landscape.
• Experience managing and developing high-performing teams.
• Strong analytical and data-driven decision-making skills.
• Excellent communication and presentation skills.
• A positive “all-hands-on-deck” attitude and willingness to get the job done. Ability to balance setting the strategy AND rolling up your sleeves with the team
• Passion for problem solving and digging into analytics to identify solutions and areas of optimization
• A strong understanding and proficiency with eCommerce and marketing platforms, and the ability to interpret and understand performance metrics
• Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability
• Able to pivot strategically based on campaign and channel performance
• While tech expertise is not required, can comfortably navigate technology driven conversations while maintaining a clear business focus
• Ability to lead external media agency partner(s) to deliver the highest quality of media strategy, plans, measurement, attribution to the business (sales, revenue).
• Excellent communication and project management skills
• Strong presentation and communications skills to present proposed strategies effectively to senior executives
• Experience managing budgets with the financial acumen to appreciate the probable impact of marketing strategies and to make decisions that benefit the business’ bottom line
• Ability to work in ambiguity – need to be agile, flexible, and a positive “can do” attitude