דרושים Sr Dir Live Category Activation ב-איביי ב-United States, San Jose

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

This role requires a unique product leader who can successfully navigate an ambiguous, fast-paced environment. You will be responsible for defining and delivering high-impact features across the entire live commerce journey, including the foundational technology platform, the global buyer experience, and the tools sellers use to broadcast, engage, and monetize their live streams. If you thrive on significant ownership, high visibility, and the chance to build the future of e-commerce, this is the role for you.

What you will accomplish:

• Serve as a visionary leader for your product space within live commerce, developing a strategy and roadmap that aligns with eBay's top-level goals. This requires blending deep customer empathy with an understanding of market trends, business goals, and competitive insights.

• Drive the full product lifecycle for multiple features or a major product initiative, from initial discovery and opportunity sizing to launch, iteration, and post-launch analysis.

• Own and deliver a challenging product roadmap on time, demonstrating a strong bias for action and high-quality outcomes. You will write clear, detailed requirements (PRDs) that prioritize hypotheses for testing and iteration.

• Lead and inspire confidence among a wide range of partners, including engineering, design, data science, research, and marketing. You will foster collaboration, build alignment, and drive shared goals across all stakeholders.

• Define key success metrics, leverage data and analytics to quantify customer problems, size opportunities, and ultimately measure the impact of your work on organizational goals.

• Cultivate a knowledge of the technical architecture and backend systems for your product area to effectively partner with engineering, unblock development, and influence technical decisions.

What you will bring:

• 8+ years of product management or related strategy experience, with e-commerce, video, or social commerce experience highly preferred.

• Bachelor’s degree required; MBA or relevant advanced degree preferred.

• Ambiguity Management: Exceptional ability to thrive in an ambiguous, 0-1 environment, distilling complex, unclear problems into a clear product vision and actionable roadmap.

• Prioritization and Tradeoffs: Demonstrated ability to evaluate options, assess trade-offs (short-term vs. long-term), and recommend a path forward, even with incomplete data.

• Influence & Communication: Masters written and verbal communication, adapting your message to influence both execution teams and executive leadership. Ability to lead and inspire without direct authority.

• Analytical Rigor: Proven ability to use quantitative and qualitative insights to build strong business cases, define necessary data, and measure product performance.

The base pay range for this position is expected in the range below:

• Build and scale Live categories and business in North America

• Develop and execute playbooks, strategy for different Live “formats” and category playbooks to scale eBay Live across multiple categories

• Set the seller and buyer segments and strategy for eBay Live to scale supply, demand and platform

• Manage end-to-end execution for content and programming, activations, and IRL events

• Partner with core category leaders, marketing, and operations to align on inventory, content, and pricing strategies

• Develop and execute live commerce activation strategies across multiple categories.

• Partner with category leaders, marketing, and operations to align on inventory, content, and pricing strategies.

• Scale eBay Live programming into a globally replicable model.

• Build scalable playbooks and seller training for using eBay Live tools.

• Lead creative testing and highlight activations (e.g., eBay Live Studio, Black Friday pilots).

• Explore opportunities to build or enhance a content studio to support live commerce.

• Establish frameworks to expand successful U.S. programs globally.

• Drive strong collaboration between category, business development, and operations teams.

• Serve as the thought leader on how eBay brings category strategy to life through live formats.
  

• 12+ years of experience in ecommerce, live commerce, digital retail, or related strategic leadership roles.

• Proven ability to translate business strategy into consumer-facing programs or activations.

• Strong leadership and team management experience with cross-functional collaboration skills.

• Deep understanding of content, storytelling, and live shopping engagement strategies.

• Experience developing scalable playbooks and frameworks for seller enablement.

• Demonstrated creativity, strategic agility, and operational excellence.

• Ability to thrive in a fast-moving, ambiguous environment and deliver measurable result
  

The base pay range for this position is expected in the range below:

• Translate requirements to software design and create clean, efficient, extensible, maintainable code.

• Practices evidence-centered design making features testable, ensuring high quality and improving velocity in continuous delivery.

• Manage project features, break into sub-tasks, identify and resolve issues for efficient execution.

• Provide technical guidance, code review for immediate team and other teams, coaching, and mentorship to individual team members.

• Identify gaps and issues across systems and functional areas, propose solutions, build the engineering roadmap, and drive resolution.

• Leads and improves E2E testing quality and increases delivery velocity across features.

• Lead engineering support, release, and on-call responsibilities for an "always-on" 24/7 site.

• Responsible for sub-systems within a large domain, possessing in-depth knowledge and expertise. Taking full responsibility for the entire software life cycle, including design, development, testing, deployment, observability and monitoring.

• Serve as a key player in influencing and guiding others towards the right technical decisions.

• Identifying areas of features likely to change and integrating flexibility in the design for these areas improving engineering velocity.

• Collaborate effectively with cross-functional partners to develop innovative solutions that adhere to development goals and principles.

• Innovative, team player, excellent communication and decision-making

• Strong sense of ownership and interpersonal skills to work effectively across teams

• Strong learning ability, self-driven

• Excited about new and innovative technologies within immediate field of expertise

• Attending knowledge sharing sessions, both within the company and externally

• Learning transferable skills

• Dive into the heart of eCommerce innovation at Buyer Experiences, where we’re transforming eBay's shopping journey. By focusing on simplification, personalization, and modernization, we aim to build world-class buyer and seller experiences on eBay marketplaces with creativity and passion. Utilizing cutting-edge technologies like Generative AI, you'll tackle complex challenges that directly improve the shopping experience for millions of eBay users everyday.

• Vibrant Culture - At Buyer Experiences, our strength lies in our diversity, transparency, and collaborative spirit. Our open culture ensures every voice is valued and heard. We celebrate our successes together and approach each challenge as an opportunity for collective growth. Be a part of a dynamic community that not only values your expertise but is also committed to your personal and professional growth.

• Flexible Working - Enjoy exceptional support for remote work, allowing you to balance your professional and personal life seamlessly.

• Competitive Compensation and Benefit - No matter where you are in the world, eBay supports your health and wellbeing with benefits as unique as you. Explore the benefits that help you be your best self. Check out our benefits here:

• Bachelor's degree in EE, CS or other related field.

• 6+ years of experience in working in Java, GraphQL, Spring/Springboot, REST APIs, messaging systems and/or other backend programming languages.

• Building data-driven applications (RDBMS, NoSQL, ElasticSearch)

• Delivers results in fast-paced environments (agile, TDD, CI/CD)

• Excellent problem-solving, organizational, and analytical skills.

• Excellent communication skills to collaborate across teams.

• Deep understanding of software development processes and standard methodologies, modern DevOps principles and continuous delivery

• Proven experience in building large, reliable, scalable distributed systems

• Work closely w/ colleagues and customers in different functional groups and remote offices

• Familiarity with shift left approach is a plus

• Past experience with Live Commerce or Live Streaming System is a big plus

• Experience on WebSocket is a big plus

$166,400 - $222,100

$115,200 - $199,700

The base pay range for this position is expected in the range below:

What you will accomplish

• Author Architecture Decision Records to define technical solutions and influence eBay's tech strategy.

• Drive complex projects from inception to successful implementation, improving system performance and security for entire organization and across domains.

• Uplevel teams through culture, process, and engineering practices, encouraging effective collaboration and tool-building.

• Identify and design flexible solutions within the application ecosystem to improve engineering velocity.

• Develop a long-term technology vision to keep systems modern and relevant amidst changing environments.

• Empower team members through knowledge sharing to collectively improve organizational culture and growth.

What you will bring

• 12+ years professional experience in native mobile development

• Expert in advanced swift features such as generics / concurrency Mgmt.

• Experience with dependency management tools in iOS - SPM/Cocoapods/Carthage etc.

• Deeper understanding of system design for large scale consumer mobile applications.

• Advanced networking skills ie. migration between stacks, GraphQL, Protobuff, streaming protocols, pub-sub etc.

• Excellent decision-making skills, growing amidst ambiguities and changes, with a strong sense of ownership and communication.

• Proficiency in mentoring and coaching, contributing positively to organizational culture.

• High learning ability, self-driven with a growth mindset, eager to learn transferable skills across adjacent domains.

• Experience attending knowledge sharing sessions both within and outside the company to foster continuous learning.

• Mastery of core technical skills alongside learning project, people, and product management to better support eBay.

The base pay range for this position is expected in the range below:

What you will accomplish:

• Author Architecture Decision Records to define technical solutions and influence eBay's tech strategy.

• Drive complex projects from inception to successful implementation, improving system performance and security for entire organization and across domains.

• Uplevel teams through culture, process, and engineering practices, encouraging effective collaboration and tool-building.

• Identify and design flexible solutions within the application ecosystem to improve engineering velocity.

• Develop a long-term technology vision to keep systems modern and relevant amidst changing environments.

• Empower team members through knowledge sharing to collectively improve organizational culture and growth.

What you will bring:

• Required: 12+ years in native mobile development, with expertise in advanced Kotlin features and Android APIs.

• Advanced networking skills ie. migration between stacks, graphql, protobuff, streaming protocols, pub-sub etc.

• Excellent decision-making skills, growing amidst ambiguities and changes, with a strong sense of ownership and communication.

• Proficiency in mentoring and coaching, contributing positively to organizational culture.

• High learning ability, self-driven with a growth mindset, eager to learn transferable skills across adjacent domains.

• Experience attending knowledge sharing sessions both within and outside the company to foster continuous learning.

• Proficiency in core technical skills alongside learning project, people, and product management to better support eBay.

The base pay range for this position is expected in the range below:

What you will accomplish

• Author Architecture Decision Records to define technical solutions and influence eBay's tech strategy.

• Drive complex projects from inception to successful implementation, improving system performance and security for entire organization and across domains.

• Uplevel teams through culture, process, and engineering practices, encouraging effective collaboration and tool-building.

• Identify and design flexible solutions within the application ecosystem to improve engineering velocity.

• Develop a long-term technology vision to keep systems modern and relevant amidst changing environments.

• Empower team members through knowledge sharing to collectively improve organizational culture and growth.

What you will bring

• 12+ years professional experience in native mobile development

• Expert in advanced swift features such as generics / concurrency Mgmt.

• Experience with dependency management tools in iOS - SPM/Cocoapods/Carthage etc.

• Deeper understanding of system design for large scale consumer mobile applications.

• Advanced networking skills ie. migration between stacks, GraphQL, Protobuff, streaming protocols, pub-sub etc.

• Excellent decision-making skills, growing amidst ambiguities and changes, with a strong sense of ownership and communication.

• Proficiency in mentoring and coaching, contributing positively to organizational culture.

• High learning ability, self-driven with a growth mindset, eager to learn transferable skills across adjacent domains.

• Experience attending knowledge sharing sessions both within and outside the company to foster continuous learning.

• Mastery of core technical skills alongside learning project, people, and product management to better support eBay.

The base pay range for this position is expected in the range below: