דרושים Head Collectibles Marketing Us ב-איביי ב-United States, San Francisco

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

This is a high-visibility role where you’ll elevate design as a strategic capability, oversee global merchandise as part of our storytelling toolkit, and champion innovation (including the use of AI) to ensure our communications are as creative and influential as the stories we tell.

• Lead and unify design and merchandising functions to deliver a cohesive creative identity across all communications and swag programs.

• Partner with Brand Creative to co-develop and apply design systems that keep eBay’s storytelling consistent and distinctive.

• Oversee eBay’s global merchandise strategy—swag, pop-ups, and event support—ensuring high-quality, on-brand experiences that strengthen culture and brand affinity.

• Translate complex ideas into compelling visuals for campaigns, executives, employees, and global audiences.

• Build, mentor, and inspire a high-performing design and merchandising team.

• Introduce new tools and technologies—including AI—to boost speed, creativity, and innovation.

• Collaborate with senior leaders as a trusted advisor on visual storytelling.

• Oversee creative resources, budgets, and external partners to deliver quality work at scale.

What You’ll Bring

• 10+ years of experience in visual communications, creative direction, or design leadership.

• A strong portfolio showing expertise in brand storytelling and multi-channel creative work.

• Proven ability and experience to lead and grow high-performing design teams.

• Experience managing merchandise programs (swag, event activations, pop-ups) as part of a brand or communications strategy.

• Experience collaborating with brand/creative teams to co-own design systems.

• Curiosity and openness to leveraging AI and emerging creative tools.

• Excellent communication, collaboration, and presentation skills.

• Strategic mindset with a hands-on approach when needed.

The base pay range for this position is expected in the range below:

What will you accomplish:

• Set and implement, with support from the Collectibles and eBay Live marketing leads, the Collectibles full-funnel strategy, crafting initiatives to achieve business objectives, caring for a complex set of audiences and messages and ensuring continuity of experience end-to-end (paid media through CRM/onsite)

• Lead all aspects of the development and execution of integrated marketing campaigns across multiple channels, ensuring cohesive branding and messaging.

• Develop and implement a cohesive strategy for eBay's collectibles portfolio, balancing unique value propositions and eBay brand and business goals.

• Collaborate with cross-functional teams, including product, design, research, and communications, to deliver a seamless and engaging customer journey.

• Analyze market trends and consumer insights to advise strategic decisions and optimize marketing efforts.

• Cultivate relationships with key industry influencers and partners to expand eBay's reach and build brand loyalty.

• Manage the marketing budget, ensuring all activities deliver a strong return on investment.

What will you bring:

• Excellent/expert knowledge with at least 10+ years of direct experience in brand marketing, particularly in the collectibles industry or a related field.

• Ability to inspire and guide cross-organizational teams on complex projects that deliver significant business impact with minimal oversight.

• Comprehensive understanding of quantitative and qualitative drivers of the category, with the ability to identify alternative solutions to business roadblocks.

• Proven track record of developing and implementing successful brand strategies in a competitive market.

• Strong leadership skills with experience managing cross-functional teams.

• Exceptional communication and collaboration skills, with the ability to influence partners at all levels.

• Passion for collectibles and a deep understanding of the market dynamics.

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

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uires a dual mentality: a strategic leader with a profound understanding of two-sided marketplaces, capable of deconstructing complex problems into clear frameworks, operating in ambiguity, and possessing strong data intuition and executive-ready communication skills. Simultaneously, you must be an embedded operator, ready to act decisively and hands-on.

What You Will Bring:

- 10+ years of related experience, including 5+ years at a top-tier management consulting firm or in a strategy & planning role at a major corporation.

- BA/BS uired; MBA or similar graduate degree preferred.

Global Presence:

The base pay range for this position is expected in the range below: