דרושים B2b Marketing Specialist Performance Paid Search ב-Booking ב-Netherlands, Amsterdam

DPE (Digital Partner Ecosystem) aims to drive measurable impact for our accommodation partners by providing advice and support through our partner-facing digital touchpoints (Extranet, Partner Hub, email). We do this by delivering personalized, automated journeys and practical guidance across channels, offering information and support through our digital platforms. This is powered by educational and commercial content, personalized data points and insights, and hands-on actions partners can take.

The Lead Business Growth, owns driving (innovative) projects to improve our marketing capabilities and commercial actionability. Representing Digital Partner Ecosystem (DPE) by owning and continuously optimizing the rollout of strategic initiatives as part of the wider business unit objectives...

The goal of the Lead Business Growth is to validate and deliver scalable solutions that drive commercial impact, measured in product adoption and/or consistent availability, through scalable digital marketing activations and improvements in marketing tooling and automation, with a focus on innovation.

• Scope: Own the validation and scaling of growth initiatives, ensuring successful pilot outcomes are transitioned into repeatable, operationalized workflows adopted by DPE teams. Success is measured in how consistently these solutions are embedded into standard execution.

• Performance / impact: Drive measurable improvement in marketing effectiveness through validated playbooks, improved tooling, and adoption of structured activation methods. Performance is demonstrated through increased scalability, reduced manual effort, partner experience outcomes (Psat), and repeatable uplift patterns on business metrics

• Drive Performance: Identify opportunities to deliver on partner needs and turn these into solutions in our digital channels with the aim to drive (commercial) impact for partner and.

• Experiment and Delivery Backlog: Maintain and prioritise a backlog of hypotheses, experiments, and scaling actions based on expected value and feasibility. Lead delivery from validation to rollout, ensuring cross-functional alignment, clear decision-making, and integration into business-as-usual workflows.

• Tooling & Automation Improvement: Collaborate with product and engineering teams to enhance marketing tooling and automation capabilities, ensuring improvements are integrated into long-term systems rather than manual activation work.

• Project Management: Lead complex projects, ensuring alignment with stakeholder goals and partner needs while managing technical implications and barriers. This involves fostering collaboration and alignment across teams, communicating outcomes and learnings to stakeholders, and validating, monitoring project results to drive continuous improvement.

• Drive Innovation: Collaborate with technical teams to drive innovation based on hypotheses and user stories, aiming to improve business impact, reduce time spent, and increase partner experience through technology-driven solutions.

• Collaboration: Effectively achieve your impact drivers within the scope of responsibility by fostering enhanced stakeholder collaboration. This involves actively engaging with and gaining the support of key stakeholders, including product teams, segment teams and revenue management, ensuring their alignment with performance indicators and goals to drive meaningful outcomes.

• Analytics: Conduct analysis of performance, commercial and market data to derive commercial insights and define hypotheses.

• Authority: Be seen as an authority in your craft by sharing knowledge and insights, thereby making your impact visible and positioning oneself as an expert within the business. This involves guiding, consulting, educating, and supporting team members within and outside the department.

• Voice of the Partner: Serve as the voice of partners within the organization, advocating for their needs and perspectives.

• 5+ years of work experience in Marketing, Digital Marketing or Product Marketing.

• Proven ability to design and run experiments to validate commercial and marketing hypotheses.

• Demonstrated experience taking a project from MVP to scaled implementation (not just planning or piloting).

• Comfortable operating in ambiguous environments where solutions are not pre-defined.

• Strong ownership mindset with the ability to move from strategy to hands-on execution without waiting for perfect direction.

• Data literacy and the ability to use data to build actionable insights.

• Experience working in a sizable marketing environment, preferably in a multinational B-to-B context.

• Business acumen to quickly understand Booking’s objectives, and key results, partner and consumer perspectives as well as the way all parts of the company work together to realize our ambitions.

• Strong and resilient team player with a high degree of flexibility, problem-solving and positive communication that motivates and influences the achievement of team objectives.

• Excellent organizational skills, ability to prioritize tasks, and manage time efficiently. High performer with the ability to manage parallel tracks and expectations for project scope changes, seeing intersection points, and mitigating risks.

• Ability to work in a fast-paced environment that changes rapidly.

• Strong and high energy team player with a high degree of flexibility and positive communication that motivates and influences achievement of team objectives.

• Excellent organizational skills, ability to prioritize tasks, and manage time efficiently. High performer with the ability to manage parallel tracks and expectations for project scope changes, seeing intersection points, and mitigating risks.

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Inclusion at Booking.com:

Inclusion has been a core part of our company culture since day one. This starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

Application Process:

• Let’s go places together:

• This role does not come with relocation assistance.

Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

As a Software Engineer working on the backend, you have the opportunity to be responsible for the development, performance, and scaling of many areas - including our mobile apps and public website as well as internal systems and infrastructure. You will work independently and will also be responsible for making technical decisions within a cross-functional team.

Important aspects of the job can include:

• Rapidly developing next-generation scalable, flexible, and high-performance systems, with end-to-end ownership by monitoring and adjusting SLIs and SLOs.
• Solving issues with the mobile apps, website and internal systems, prioritising based on customer and business impact.
• Acting as an intermediary for problems, with both technical and non-technical audiences
• A/B Testing; we have thousands of experiments running at the same time, interacting with each other.
• Evaluating customer needs and coming up with ideal solutions for it; assessing different programming languages, architecture, and risks.
• Contributing to the growth of Booking.com through interviewing, on-boarding, or other recruitment efforts.

We have found that people who match the following requirements are the ones who fit us best:

• Minimum of 3 years of professional software development experience.
• Proven experience using two or more server side programming languages: Java, Python, Perl, C++, Go, Scala, etc.
• Demonstrable experience with MySQL and PostgreSQL or similar relational databases.
• Previous experience with distributed systems.
• Familiarity with Javascript ecosystems (Node.js, Typescript, JSX).
• Experience with Docker and Kubernetes.
• Experience of working on products and systems at a large scale, for the benefit of either the end user or other internal engineering teams.
• Excellent communication; written and spoken.

• Annual paid time off and generous paid leave scheme including: parental (22-weeks paid leave), grandparent, bereavement, and care leave.
• Hybrid working including flexible working arrangements, working from home furniture and ergonomic support, and up to 20 days per year working from abroad (home country).
• A beautiful sustainable campus, that offers on-site meals, coffee, and snacks, multi-faith and breastfeeding rooms at the office.
• Discounts & Wallet credits to spend on our products, upgrade to Booking.com Genius Level 3, and friends & family Booking.com discount vouchers.
• Free access to online learning platforms, development and mentorship programs.
• Global Employee Assistance Program, free Headspace membership.

Inclusion has

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

As a Machine Learning Scientist in Performance Marketing, your work will focus on devising and implementing advanced machine learning and optimization approaches for the next generation of Booking.com performance marketing bidding algorithms. Specifically, you will work on optimizing our bidding strategy on top of the most prominent online travel agencies, ensuring our competitive edge in the complex dynamics of the bidding marketplace and online auction mechanisms. This role requires a unique combination of deep theoretical knowledge around large-scale optimization techniques, auction theory and applying state of the art machine learning methodologies to scalable industrial setups.

Key Job Responsibilities and Duties

• Devise and develop state-of-the-art techniques for the next phase of our online bidding algorithms, including modeling user intent, modeling the online marketplaces, and optimizing our bidding strategy to maximize the efficiency of how we spend our advertising budgets.

• Design and implement scalable evaluation pipelines, including synthetic data generation and benchmarking for model quality, relevance, and consistency.

• Ensure the reliability, efficiency, and scalability of evaluation tools and frameworks in both offline and online environments.

• Conduct in-depth data analysis to define and track evaluation metrics, validate label quality, and explore performance across different traffic siloes.

• Collaborate closely with ML engineers to integrate evaluation components into production pipelines, supporting continuous improvement of bidding applications.

• Work cross-functionally with commercial and analytics teams to align evaluation strategies with business goals and user impact.

Role qualifications and requirements

• Master’s degree or PhD required (Computer Science, Engineering, Mathematics, Artificial Intelligence, Physics)

• Industry or academia knowledge of large scale optimisation techniques or mechanism design or auction theory.

• Proven record in devising and developing innovative machine learning and optimization solutions for large-scale business problems. Preferably evidenced by peer-reviewed publication, patents, open sourced code or the like.

• Relevant work or academic experience (MSc + 4 years of working experience, or PhD + 2 years of working experience), involved in the application of Machine Learning to business problems.

• Experience on multiple machine learning facets: working with large data sets, model development, statistics, experimentation, data visualization, optimization, software development.

• Experience collaborating cross functionally in the development of machine learning products (e.g. Developers, Commercial, Data Analytics, etc.).

• Very strong working knowledge of Python, SQL/BigQuery, Spark

• Excellent English communication skills, both written and verbal.

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

• Living and working in Amsterdam, one of the most cosmopolitan cities in Europe

• Contributing to a high scale, complex, world renowned product and seeing real-time impact of your work on millions of travelers worldwide

• Working in a fast-paced and performance driven culture

• Opportunity to utilize technical expertise, leadership capabilities and entrepreneurial spirit

• Promote and drive impactful and innovative engineering solutions

• Technical, behavioral and interpersonal competence advancement via on-the-job opportunities, experimental projects, hackathons, conferences and active community participation

• Competitive compensation and benefits package and some great added perks of working in the home city of Booking.com

Application Process:

• Let’s go places together:

• This role does not come with relocation assistance.

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Key Job Responsibilities and Duties:

We are looking for a senior product marketer who is ready to work on a portfolio of solutions that have the highest impact on Partner success and what Travelers are looking for. This includes:

• A variety of pricing and supply products that comprise a versatile strategy that cater to all customer audiences

• Tailored solutions to attract and delight millions of Genius customers who progressively get more value with Booking.com

• Sourcing competitive prices directly from our accommodation partners by crafting a compelling story and bringing this to life across various channels

• Demand driven insights that enable Partners to decide on their supply strategy in the short, medium and long outlook window, coupled with incentives

• Working on company priorities & Must-do’s which need to trickle down to our products and solutions (both compliance and business optimization driven)

• Organizing and participating in global and regional partner-facing events (like Click, Elevate etc.)

Being a Senior Product Marketeer for mature commercial products is about identifying new avenues to scale and improve products, features and services that help increase partner satisfaction, improve customer experience and grow the commercial success of Booking.com. With vast amounts of data at your fingertips, you will scale, create, test and validate value propositions for partners across the globe. Therefore, you will work on a global scale and with a great impact.

Key Job Responsibilities and Duties:

You will manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications as well as field enablement. Some of the things we expect you to excel at:

• Develop impactful global product marketing strategies that easily translate to enable different channels

• Conduct market research and develop go-to-market strategies for products

• Formulate value propositions for partners to introduce existing/new products with the responsibility to create the right tools and content per channel

• Actively monitor commercial performance per segment/channel and identify opportunities for business growth

• Implement and lead large commercial projects within your own commercial scope

• Drive and lead the commercialization of a portfolio of products

• Proactively manage stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences

• Provide ongoing product feedback to product teams, aggregated from multiple channels

• Follow and share relevant competitive movement and (adjacent) market developments

• Act as a Product Marketing craft leader to set the standard within the Product Marketing community

Qualifications & Skills:

Hard Requirements

1: Commercial product marketing experience (type of products marketed)

• Has experience shaping and taking to market a suite of products addressing a major external customer or partner need, beyond an individual isolated feature.

• 5+ years in product marketing roles with a proven track record in taking end-to-end responsibility of marketing scalable products, from idea generation to execution

• Has experience defining and marketing a commercial product or portfolio of products, which required the definition and achievement of adoption targets and ambition to scale to all relevant customers within a timeframe.

• Partner (B2B) product marketing experience, which required longer and non-linear product validation and scaling, combining quantitative and qualitative validation beyond a single experiment, taking into account partner, customer and platform impact to define market fit and scaling approach.

• Product commercialization experience, working with go-to-market stakeholders to pilot and scale the product by embedding it into commercial frameworks and existing incentive programs of channels.

2: Superior communication skills for influence and customer exposure

• Complex and multi-craft stakeholder management with the ability to steer and influence decision-making for product direction, speed to market and path to impact throughout the entire product lifecycle.

• Strong verbal & written communication, manifested in the ability to craft compelling value propositions and work alongside writing and marketing resources to deliver the product proposition in a balanced business and marketing centric manner for internal and external marketing purposes.

• Fluent English speaker required

Desirable skills:

• Deep understanding of B2B communication strategies including best practices for critical user journeys on platforms such as Salesforce

• Good at business economics (incl. creating business cases), to help shape product impact measurement alongside data science and product management peers.

• Balanced t-shaped skill set, balancing technical understanding of the product / fluency with engineering teams with marketing centricity and understanding of go-to-market terms and stakeholder needs

• Well-rounded marketing experience in various marketing roles and good understanding of the full marketing mix, from product, to distribution, to communication and pricing.

• Comfort with stage presence and exposure to internal and external audiences for product pitches

• Basic querying skills and ability to find, process and use various data points and facts (internal and external) to make decisions

• Strong interpersonal skills and ability to manage initiatives across multiple departments and stakeholders and with a flexible mindset

• Proactive, flexible and capable of working independently as well as working in a team

• Strategic thinker, able to balance long-term vision with short and medium-term goals

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Application Process:

This section should provide:

• Let’s go places together:

• This role does not come with relocation assistance.

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Role Overview:

As a Senior Product Marketing Manager, you will support our traveler facing loyalty initiatives including growing the Genius loyalty program and other key commercial programs. You will be responsible for identifying, validating and marketing new commercial propositions that fuel our business growth. The Senior Product Marketing Manager is an integral part of the organization and fully owns the success of the product portfolio of the team(s) they work with.

Key Job Responsibilities and Duties:

You will manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications as well as field enablement. Some of the things we expect you to excel at:

• Deeply understand the end-to-end user and buyer journey, from awareness, acquisition, adoption through to engagement, working with key stakeholders to define, execute and optimize

• Own the end-to-end GTM process from target setting, planning, implementation, reporting and retrospective

• Define customer and market segment to identify, select and prioritize target segments to meet business needs

• Proactively manage stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences.

• Responsible for liaising with partner facing teams to avoid friction to the partner proposition and to proactively identify opportunities to enhance it

• Brief marketing teams to proactively execute high impact traveler facing marketing campaigns

• Feed communications teams with relevant, timely and accurate product and commercial input

• Validate value props with target audience through qualitative and quantitative research methods

• Provide ongoing product feedback to product teams, aggregated from multiple channels

• Drive business impact or growth using data, analytical thinking and structured presentation skills

• Own promotion of the product (incentives, pricing models etc)

• Follow and share relevant competitive movement and (adjacent) market developments

• Act as a Product Marketing craft leader to set the standard within the Product Marketing community

1: Commercial product marketing experience

• A minimum of 6 years of professional experience in a product marketing management role

• Has experience shaping and taking to market a suite of products beyond individual isolated features or one-off campaigns.

• Has direct experience working with product teams including PMs, UX Writing and Data.

• Has experience working with a central marketing organization

• Has strong understanding of marketing channels including but not limited to on-site promotional touchpoints, email marketing, push notifications, PR, inventor relations and social media.

• Has worked on complex B2C Traveler facing commercial initiatives - from concept creation to launch and measurement of results

• Product commercialization experience, working with go-to-market stakeholders to pilot and scale the product by embedding it into commercial frameworks and existing incentive programs of channels.

2: Superior communication skills for influence and customer exposure

• Experience working across multiple tracks, often liaising with stakeholders across other Business Units to ensure joint standards are maintained (governance/ buy-in)

• Complex and multi-craft stakeholder management with the ability to steer and influence decision-making for product direction, speed to market and path to impact throughout the entire product lifecycle.

• Strong verbal & written communication, manifested in the ability to craft compelling value propositions and work alongside writing and marketing resources to deliver the product proposition in a balanced business and marketing centric manner for internal and external marketing purposes.

Desirable skills:

• Deep understanding of the loyalty space (loyalty programs, rewards, incentives)

• Experience with business economics (incl. creating business cases), to help shape product impact measurement alongside data science and product management peers.

• Balanced t-shaped skill set, balancing technical understanding of the product / fluency with engineering teams with marketing centricity and understanding of go-to-market terms and stakeholder needs

• Well-rounded marketing experience in various marketing roles and good understanding of the full marketing mix, from product, to distribution, to communication and pricing.

• Comfort with stage presence and exposure to internal and external audiences for product pitches

• Basic querying/ google sheets skills and ability to find, process and use various data points and facts (internal and external) to make decisions

• Strong interpersonal skills and ability to manage initiatives across multiple departments and stakeholders and with a flexible mindset

• Proactive, flexible and capable of working independently as well as working in a team

• Strategic thinker, able to balance long-term vision with short and medium-term goals

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Application Process:

This section should provide:

• Let’s go places together:
• This role will entail a total of 3 business interviews.
• This role does not come with relocation assistance.

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

Key Responsibilities:

• Hands-on experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Braze, HubSpot, etc.) to build, execute, and optimize campaigns.

• Ability to understand and write HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) for responsive and personalized content.

• Proficiency in writing and optimizing SQL queries for audience segmentation, data extraction, and reporting.

• Build and develop emails from scratch, ensuring high-quality, responsive design across devices and email clients.

• Create and manage email and push messaging campaigns, from content development and QA to set-up, deployment, and tracking.

• Perform QA checks on all aspects of campaigns (copy, links, rendering, tracking, and user experience) before launch.

• Execute A/B testing for subject lines, content, and segmentation strategies to optimize engagement.

• Implement advanced segmentation and conditional/dynamic content to deliver personalized customer experiences.

• Monitor key metrics (open rates, CTR, conversion, deliverability, engagement) to identify opportunities for optimization.

• Collaborate with cross-functional teams (Product, Tech, UX/Design, Data Science, Marketing) to design and build impactful campaigns.

• Troubleshoot technical issues related to deployment, rendering, and tracking.

• Stay up to date with digital marketing trends, tools, and technologies, including emerging MarTech and AI capabilities.

• Prepare and present campaign performance reports, summarizing successes, learnings, and opportunities.

• Analyze customer behavior and engagement data to identify lifecycle opportunities and drive retention.

Requirements of special knowledge/skills

• Strong hands-on experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot).

• Marketing automation certifications (SFMC, Adobe Campaign, Braze, or equivalent) are a strong plus.

• Proficiency in HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) to build responsive and dynamic campaigns.

• Ability to write, optimize, and troubleshoot SQL queries for segmentation, targeting, and reporting.

• Experience in tracking and analyzing campaign performance across email, push notifications.

• Knowledge of A/B testing methodologies, proposing and testing own hypotheses and a test-and-learn mindset for campaign optimization.

• Experience developing and deploying emails from scratch, ensuring QA across devices and clients using Litmus.

• Strong understanding of segmentation, personalization, and lifecycle marketing strategies to drive customer engagement and retention.

• Experience troubleshooting technical issues related to email rendering, deliverability, and tracking.

• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.

• Strong communication and collaboration skills to work effectively with cross-functional teams.

• Awareness of emerging marketing technologies, including AI-powered tools, to enhance campaign performance and efficiency.

Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave

• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)

• Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Application Process:

This section should provide:

• Let’s go places together:

• This role does not come with relocation assistance.

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.

The product marketer in this role will join the Partner sourcing product marketing team, part of the Accommodations Product department. The team is responsible for some of ’s largest commercial products (Like Genius, Preferred, Mobile discounts) in the area of Pricing & Supply that deliver unparalleled value to all parts of our marketplace - accommodation partners, travelers and Booking.com. Here are a few examples of challenges that we are pursuing that the candidate may work on:

• Perfecting the right formula for competitive pricing is the highest priority of the accommodation business unit. Our intent is to offer attractive rates and deals globally and we do that by monitoring relevant prices in the market and creating deal events or discounting rates with Booking.com funds.

• Sourcing competitive prices directly from our accommodation partners by crafting a compelling story and bringing this to life across various channels is one of the key challenges for our product marketing team

• We drive partner adoption and retention of our products by creating compelling and data-driven value propositions together with other content, tools and materials to help them make informed decisions and implement our products - all while keeping the end user, accommodation partner, in mind.

• To steer the adoption & retention of our products, we work very closely with digital and human channels, often innovating on how to test and scale across these channels. Creating collateral and enablement materials for these channels is a key responsibility for the product marketing manager in this team

• Driving customer loyalty is essential, but we also need to ensure that it drives incremental business to our partners and to ensure this, we constantly evolve the Genius program.

• We constantly monitor the status of our listings and continuously deliver solutions that match our supply of available rooms with shifting demand patterns, in order to offer the most relevant choices when travelers are searching for an accommodation

• We make our products more flexible and hence accessible to newer partner segments by understanding critical needs and translating them to strong opportunities in the product roadmap

• We often work on company priorities & Must-do’s which need to trickle down to our products and solutions (both compliance and business optimization driven)

• We organize and participate in global and regional partner-facing events (like Click, Elevate etc.)

• Being a Product Marketing Manager for mature commercial products is about identifying new avenues to scale and improve products, features and services that help increase partner satisfaction, improve customer experience and grow the commercial success of Booking.com. With vast amounts of data at your fingertips, you will scale, create, test and validate value propositions for partners across the globe. Therefore, you will work on a global scale and with a great impact.

Manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications and field enablement. Some of the things we expect you to excel at:

• Represent the customer/partner at all times, both internally and externally, while keeping eye on the business interests of B.com.

• Own the end-to-end GTM process from target setting, planning, implementation, reporting and retrospective.

• Proactively manage stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences.

• Responsible for internal communication to the field, including identifying the right channel is used with the relevant, timely and accurate product and commercial updates.

• Own strategy for all external communications, working with all key stakeholders (internal and external) to execute.

• Validate value propositions with target audience through qualitative and quantitative research methods.

• Provide ongoing product feedback to product teams, aggregated from multiple channels.

• Drive business impact or growth using data, analytical thinking and structured presentation skills.

• Work with other teams to establish potential commercial incentives to drive API adoption.

• 3-5 years of experience shaping and taking to market a suite of products addressing a major external customer or partner need, beyond an individual isolated feature.

• 3-5 years of experience defining and marketing a commercial product or portfolio of products, which required the definition and achievement of adoption targets and ambition to scale to all relevant customers within a timeframe.

• Partner (B2B) product marketing experience, which required longer and non-linear product validation and scaling, combining quantitative and qualitative validation beyond a single experiment, taking into account partner, customer and platform impact to define market fit and scaling approach.

• Product commercialization experience, working with go-to-market stakeholders to pilot and scale the product by embedding it into commercial frameworks and existing incentive programs of channels.

• Complex and multi-craft stakeholder management with the ability to steer and influence decision-making for product direction, speed to market and path to impact throughout the entire product lifecycle.

• Strong verbal & written communication, manifested in the ability to craft compelling value propositions and work alongside writing and marketing resources to deliver the product proposition in a balanced business and marketing centric manner for internal and external marketing purposes.

• Good at business economics, to help shape product impact measurement alongside data science and product management peers.

• Balanced t-shaped skill set, balancing technical understanding of the product / fluency with engineering teams with marketing centricity and understanding of go-to-market terms and stakeholder needs

• Well-rounded marketing experience in various marketing roles and good understanding of the full marketing mix, from product, to distribution, to communication and pricing.

• Comfort with stage presence and exposure to internal and external audiences for product pitches

• Basic querying skills and ability to find, process and use various data points and facts (internal and external) to make decisions

• Strong interpersonal skills and ability to manage initiatives across multiple departments and stakeholders and with a flexible mindset

• Proactive, flexible and capable of working independently as well as working in a team

• Strategic thinker, able to balance long-term vision with short and medium-term goals

• Let’s go places together:

• This role does not come with relocation assistance.

If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.