Role Overview:
As a Senior Product Marketing Manager, you will support our traveler facing loyalty initiatives including growing the Genius loyalty program and other key commercial programs. You will be responsible for identifying, validating and marketing new commercial propositions that fuel our business growth. The Senior Product Marketing Manager is an integral part of the organization and fully owns the success of the product portfolio of the team(s) they work with.
Key Job Responsibilities and Duties:
You will manage all aspects of product marketing across multiple products including: product proposition validation and market fit, go-to-market strategy, new product launch, portfolio marketing strategy and execution, positioning, messaging, competitive research, internal communications as well as field enablement. Some of the things we expect you to excel at:
Deeply understand the end-to-end user and buyer journey, from awareness, acquisition, adoption through to engagement, working with key stakeholders to define, execute and optimize
Own the end-to-end GTM process from target setting, planning, implementation, reporting and retrospective
Define customer and market segment to identify, select and prioritize target segments to meet business needs
Proactively manage stakeholders across the organization to influence and share information, in the right medium, at the right time across local and global audiences.
Responsible for liaising with partner facing teams to avoid friction to the partner proposition and to proactively identify opportunities to enhance it
Brief marketing teams to proactively execute high impact traveler facing marketing campaigns
Feed communications teams with relevant, timely and accurate product and commercial input
Validate value props with target audience through qualitative and quantitative research methods
Provide ongoing product feedback to product teams, aggregated from multiple channels
Drive business impact or growth using data, analytical thinking and structured presentation skills
Own promotion of the product (incentives, pricing models etc)
Follow and share relevant competitive movement and (adjacent) market developments
Act as a Product Marketing craft leader to set the standard within the Product Marketing community
1: Commercial product marketing experience
A minimum of 6 years of professional experience in a product marketing management role
Has experience shaping and taking to market a suite of products beyond individual isolated features or one-off campaigns.
Has direct experience working with product teams including PMs, UX Writing and Data.
Has experience working with a central marketing organization
Has strong understanding of marketing channels including but not limited to on-site promotional touchpoints, email marketing, push notifications, PR, inventor relations and social media.
Has worked on complex B2C Traveler facing commercial initiatives - from concept creation to launch and measurement of results
Product commercialization experience, working with go-to-market stakeholders to pilot and scale the product by embedding it into commercial frameworks and existing incentive programs of channels.
2: Superior communication skills for influence and customer exposure
Experience working across multiple tracks, often liaising with stakeholders across other Business Units to ensure joint standards are maintained (governance/ buy-in)
Complex and multi-craft stakeholder management with the ability to steer and influence decision-making for product direction, speed to market and path to impact throughout the entire product lifecycle.
Strong verbal & written communication, manifested in the ability to craft compelling value propositions and work alongside writing and marketing resources to deliver the product proposition in a balanced business and marketing centric manner for internal and external marketing purposes.
Desirable skills:
Deep understanding of the loyalty space (loyalty programs, rewards, incentives)
Experience with business economics (incl. creating business cases), to help shape product impact measurement alongside data science and product management peers.
Balanced t-shaped skill set, balancing technical understanding of the product / fluency with engineering teams with marketing centricity and understanding of go-to-market terms and stakeholder needs
Well-rounded marketing experience in various marketing roles and good understanding of the full marketing mix, from product, to distribution, to communication and pricing.
Comfort with stage presence and exposure to internal and external audiences for product pitches
Basic querying/ google sheets skills and ability to find, process and use various data points and facts (internal and external) to make decisions
Strong interpersonal skills and ability to manage initiatives across multiple departments and stakeholders and with a flexible mindset
Proactive, flexible and capable of working independently as well as working in a team
Strategic thinker, able to balance long-term vision with short and medium-term goals
Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:
- Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
- Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
- Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Application Process:
This section should provide:
- Let’s go places together:
- This role will entail a total of 3 business interviews.
- This role does not come with relocation assistance.
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
