Key Responsibilities:
Hands-on experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Marketo, Braze, HubSpot, etc.) to build, execute, and optimize campaigns.
Ability to understand and write HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) for responsive and personalized content.
Proficiency in writing and optimizing SQL queries for audience segmentation, data extraction, and reporting.
Build and develop emails from scratch, ensuring high-quality, responsive design across devices and email clients.
Create and manage email and push messaging campaigns, from content development and QA to set-up, deployment, and tracking.
Perform QA checks on all aspects of campaigns (copy, links, rendering, tracking, and user experience) before launch.
Execute A/B testing for subject lines, content, and segmentation strategies to optimize engagement.
Implement advanced segmentation and conditional/dynamic content to deliver personalized customer experiences.
Monitor key metrics (open rates, CTR, conversion, deliverability, engagement) to identify opportunities for optimization.
Collaborate with cross-functional teams (Product, Tech, UX/Design, Data Science, Marketing) to design and build impactful campaigns.
Troubleshoot technical issues related to deployment, rendering, and tracking.
Stay up to date with digital marketing trends, tools, and technologies, including emerging MarTech and AI capabilities.
Prepare and present campaign performance reports, summarizing successes, learnings, and opportunities.
Analyze customer behavior and engagement data to identify lifecycle opportunities and drive retention.
Requirements of special knowledge/skills
Strong hands-on experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot).
Marketing automation certifications (SFMC, Adobe Campaign, Braze, or equivalent) are a strong plus.
Proficiency in HTML, CSS, and scripting languages (e.g., AMPscript, JavaScript) to build responsive and dynamic campaigns.
Ability to write, optimize, and troubleshoot SQL queries for segmentation, targeting, and reporting.
Experience in tracking and analyzing campaign performance across email, push notifications.
Knowledge of A/B testing methodologies, proposing and testing own hypotheses and a test-and-learn mindset for campaign optimization.
Experience developing and deploying emails from scratch, ensuring QA across devices and clients using Litmus.
Strong understanding of segmentation, personalization, and lifecycle marketing strategies to drive customer engagement and retention.
Experience troubleshooting technical issues related to email rendering, deliverability, and tracking.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Awareness of emerging marketing technologies, including AI-powered tools, to enhance campaign performance and efficiency.
Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive , as well unique-to-Booking.com benefits which include:
Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Application Process:
This section should provide:
Let’s go places together:
This role does not come with relocation assistance.
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
